What Will Happen To Facebook Ads in 2024?

The Meta ads platform is changing all the time and we are bound to see many more changes in 2024.

In this video I give you my predictions for Facebook ads in 2024.

My Facebook ads predictions are based on what we're currently seeing and connections within the industry.

Here I not only explain what I think will happen but also what it means for Facebook advertisers.

#facebookads #metaads

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[saykuus]

Thank you like always for keeping the community up to date. I'm very happy that META is making it easier to run ads. Almost like a turn key situation. I rather focus on my offer, ad creatives and my business margins than be bogged down with dealing with ad manager settings.

[tejasdumada]

Always find your videos very helpful❤ Thank you mentor

[asafbl]

Another excellent video, as always: informative and helpful. I concur with one of the requests made here - explanatory videos on Facebook advertising for high-end products.And, I have a brief question: I've noticed there's not much of a discussion about collection ads format. Is it possible that Facebook prioritizes images, videos, and carousels over this ad format?

[MyCreativeMinds]

Thank you Ben for your great Value keep it coming ;Love Dx

[amsuccess___]

hi Ben, when u said open targeting.... did you mean advantage shopping + campaign or just manual campaign with open targeting? And which one is better? Thanks

[realworld]

Hi ben, what type of campaigns are suitable for my business which are indoor games like bullride, go karting, trampoline.Need to increase the customer to the place where it is located could you suggest me the better option

[tsheposeeletso]

I stopped running ads for maybe 3 months, came back this week and I was so confused

[raafatbajbouj]

Can you creat a long video setting up the facebook and the creatives and the ads and running them. Like full video so we can go step by step with you

[siteVideo]

Thanks for this, my problem with advantage targeting is that you can’t lock in age. It is only a suggestion to FB. I do music events geared towards younger audience, and when I have this on, I get a lot older audience I’m wasting my ads to.

[jqhbvcq]

Love your videos. I’m finally getting positive results after watching your videos. With the rise of open targeting, what is your opinion on having multiple ad-sets with identical audiences in a campaign?

[Shayanb]

Ben i really need to know how do you put more than 1 ad per ad set when all the adset budget goes to one ad only anyways?? Also ben i someone and they said they are using only sales campaign now even for getting appointments/leads, i applied for your mentoship but no call back i really need help

[mustaqeemtanveer]

Hey Ben! I previously commented on your Poll where I mentioned about how we collectively distribute budget of 24K$ to 550 Campaigns. We are working with Open Targeting Model on all Campaigns as the areas we are targeting already have low Population. But the problem is half of our Campaigns exhaust Money a Lot, like one of our campaign got a CPL of $515 with 2 leads on it, we duplicated the campaign but it didn't worked for us, can you give any suggestion for it?

[alisonmagill]

It's interesting that privacy is a concern - we don't want people (advertisers) knowing about us. Yet we are all allowing AI to do all that work and nothing is private in an AI database! How is Meta making sure that the information they gather with AI doesn't become part of a public database?

[jeryhamed]

Hi Ben
I use an ABO testing campaign to identify winning interests, which I later incorporate into a CBO campaign. Currently, my CBO campaign consists of 5 ad sets with audiences that performed well in the testing campaign. However, the issue is that with CBO, Facebook allocates 90% of the budget to a single ad set, making the other ad sets unprofitable. What should I do?

[jacksonclark]

Hey Ben, I am new to advertising through meta, and I am a bit confused. I understand how to create the campaign and post Facebook ads. But I am confused about Instagram. Am I supposed to run ads to Facebook and Instagram through the same campaign? Or should I create two different campaigns, one for Facebook, and one for Instagram. Please let me know, thanks.

[DidUKnowThis]

Hey is anyone else getting leads from outside of their targeted zone? Help I’m targeting a small city in Georgia 15mi radius 2.5k ppl and keep getting messages from ppl out of state or in Mexico

[siriusblaack-mcey]

Ben, do you think the widespread introduction of artificial intelligence on these ad platforms will wipe out performance marketers?

[olgierdklimas]

my biggest problem is to identify a good performing adcampain. what data is relevant. cpc sure. but what else ?

[zkdfsyz]

Detailed targeting is removed from my ad accounts already

[muhammadariffin]

New meta ads make me unable to target age and gender.Im still cannot evaluate, ist good or bad.
I receive new kind of customer.