How to Productize a Video Marketing Service

With productized services, video marketing service companies can successfully scale their business with minimum effort.

The following blog post will show you how you can productize your existing video marketing services.

Regardless of if you are a freelancer or an established agency, selling custom services is challenging.

Many business owners fall into the pit trap of offering a “free discovery call” on their website.

They rarely realize how much time it takes to talk to prospects, discuss their needs, and create a custom offer.

This is where productized services come into play: rather than creating a customized offer for each customer, you let them choose from one of your pre-built packages.

Here is why every video marketing business should think about productizing their services: instead of spending hours every day in meetings with prospects, you can: sell the same product to multiple clients, display your pricing upfront, eliminating confusion, and easily promote your services via all available channels.

Do not overthink about the fact that you are selling products instead of services. A service can be turned into a product, after all.

The Types of Productized Services: To give you a general idea of productized services, here are a few examples.

The paid trial
The one-time service
The recurring service

What else should you do?

Determine What Your Clients Need
Cut out the Bad Apples
Scale Your Business with Automation

Try to bundle your services into products that have a lot of value for clients and do not take too much time and effort to complete.

The idea of productization is that you focus on the most lucrative services to scale more easily.

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