How To Find And Validate WINNING PRODUCTS: The 16 Step Product Research Guide

►What is product research? Join us in this video and we will show you how to find winning products and validate your idea with these 16 steps.

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Part of the product development process that helps identify customer needs and if your idea can meet market demand. The result is a better return on investment on your product.

Now that you've selected a product and niche to further explore and evaluate, it's time to put it under the microscope. Without properly evaluating your product and niche idea, your choices will be random—and so will your chances of success.

Using the evaluation criteria in this video, you’ll get a much better sense of your product and niche, along with a better understanding of its strengths and the knowledge to identify its weaknesses. We will show you product research tools and tips to help you understand how your product will perform in the market.

You will likely never find a product or niche market that fits all the criteria below. But evaluating your idea against this list will give you a better understanding of your chosen product/niche, helping you avoid pitfalls and increase your overall chances of success.

Here is what we’ll cover in this video:
00:00 Introduction
01:21 What is the Potential Market Size or Demand
02:17 Who are Your Competitors?
03:02 Is it a Trend, Fad, Flat or Growing Market?
03:56 Can Your Customers Buy the Product Locally?
04:28 Who are Your Target Customers?
06:00 What is Your Potential Selling Price?
07:19 What is Your Potential MarkUp?
08:14 How Many SKUS Will You Have to Stock?
08:50 Can You Offer a Subscription?
09:25 What is Your Products Size and Weight?
10:02 How Durable is Your Product?
10:44 Will You Face Seasonality Swings?
11:32 Does Your Product Serve a Passion or Solve a Pain?
12:07 Is Your Product Consumable or Disposable?
12:31 Is Your Product Perishable?
13:08 Are There any Restrictions or Regulations?

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► Product Research: The 15-Step Checklist for Finding Profitable, in-Demand Product Ideas

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[imronkhatib]

This is the most valuable video on this topic I’ve found on YouTube. Thank you.

[teaplusart]

Is it just me or does she really look a bit like vanessa hudgens? She looks so happy while explaining everything which is really nice.
Love this video btw. As a beginner, these are really helpful ❤

[vipanchika]

I haven't any hope that is success from this business I couldn't believe your words is right even though I am only watching this video

[raihan-riad]

This is a good video. I specially love that you took me through one specific product's journey. Got a lot of value as a beginner. Thank you!

[vasudevddn]

Thanks shopify team, exactly what i needed. Great content marketing. To the moon 🚀

[jyotijibankhisha]

Thanks Michelle. It was great learning and refresher.

[marionmarkland]

Yes, will you do an info video about how to find my passion.

Step by step videos are very helpful and this video is helpful. For me, a step by step is easier to keep track of but, both work

[Aspen]

Appreciate you!! Awesome vids last few months!

[frederickwest]

Thanks for your video! I'm interested in following the steps your provided! BTW, do you have any idea about Fulfillman and CJ? I have always heard about them

[emmap]

For question 1. if my market is not the US, how many search / day is a good number? Let's say the city I target is 3.31 million people.

[vipanchika]

Have I become an entrepreneur of Shopify commerce business l couldnot understand the moving activities of my store and business

[bernadettereynolds]

Hi! Thanks. you video sounds interesting. your video can help me a lot. btw, I always hear about Fulfillman and CJ. do you have any information about these guys?

[abhinavverma]

i Can listen you, my whole life without even understanding what you are saying, you are simply gorgeous

[jmkjmk]

Great insight! But how did we get to the coconut oil...

[paranjothijothi]

Wish you happy Christmas day celebration with yoursfamilymembers

[bhbhbhatt]

I am in love with her.i just feel like listwning to her all my life

[josephbraun]

Hi, av been following you and I need your help please

[RoKhan]

why are you so cute & beautiful..?

[SevenLife]

i just noticed your eyebrows. they are not identical. now i cant not notice it

[progamer]

man I am seriously getting too distracted. I have rewind multiple times to understand just one sentence.