How To Get Your First 100 Customers

In this video, we look at how Startups get off the ground. Get the first 100 Customers, users or buyers. To get a good picture of the best way to grow right now I’ve asked startups that recently grew from nothing to real growth how they did it.

Over 100 Startups came back and told me what strategies worked to get their startup off the ground and a special thank you to all the startups that contributed by letting us know how they got their first growth!

We go through 12 different strategies that startups use to get their startup off the ground in 2022. We look at what strategies actually work right now. Strategies such as Direct Outreach (E-mails, DMs, calls), Strategic Partnerships, Paid Advertising (Paid advertising on networks, Facebook, Instagram or others), Organic Social Media (Posts on social media), PR (Press), Content (Blogs, LinkedIn, YouTube, etc.),
SEO (Non-paid Search Engine Optimization). SEM (Paid Search Engine Marketing) and others.

Finally, we get an overview of the best strategies, then we split up the list and look at B2C and B2B separately as the strategies are different.

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[EsbenBrandborgsterby]

I grew my media biz by focusing heavily on content. Surprise. Especially increasing the amount of frequencies and formats as well as using news trendy stories grew our user base significantly.

[nuria.sakura]

Amazing! This guy is real!.
Thanks for your support! You got a new subscriber!
I like how you have practical and real info... because as you said the general influencer marketing and so on do not fit for a first 100 clients thing...
I was thinking of personal network for 1st place, but what if the startup field is unrelated to your daily interests and circles? We've been sending tons of cold emails but we arent even sure on where to network or to find the contacts for our industry...

And linked in is only useful if you already have some "circle", content or have some trust.

[rafflesnow]

Great & insightful piece Heini. Catch you on the next one;-)

[ashishnaik]

Dear Mr Heini @RawStartup,

You are simply an awesome, great and incredibly helpful person. Your content is super great and super inspiring. I am your a big fan because of your honest motive to help entrepreneurs. Thank you so much for putting such valuable content. Love you brother! 🙏👍👍👍💐🌹

[lightphasermusic]

Good video! I would like to add 2 more strategies to this list: 1. Topic specific forums (for example Reddit) and 2. Staged scandals (which could fall under PR, but I would separate it, with well planned scripts it works positively).

[midediamond]

If there is something more than a like, I would give this video. Exactly what I have been looking for

[alexeycherkashin]

Thank you for conducting the great research and sharing results with us!!1

[SihraCreative]

Paid advertising is way too expensive these day and the acquisition cost too is crazy high thanks to Facebook and Instagram. I'd rather go for PR, using the social media spending budget. My personal view.

[MrCheaterzzzz]

Very interesting! Thank you:)
Yeah, I’d like to know more about strategic partnership

[queensuccessoyemike]

Awesome video
Thank you so much for this
I’d like you to talk more about how to do direct outreach on another video
Please 😁

[creativityandme]

Stoked to see Email/direct being rated as the second most popular. While SEO and social will always be my go-to creatively, few things beat a direct approach. And as mentioned in the video, it's an insane amount of work behind all of these and Direct especially. But unlike Paid, Social, Affiliates etc. I feel that there's a certain level of success you can guarantee when using Direct. And guarantees aren't too common in the start-up scene 🙂

[kahel]

Excellent analysis, asusual ;-)
I tried social network and didn't worked at all. I agree with the research conclusions. Many thanks

[papaquant]

Kæmpe tak for at dele din viden! Uvurderligt for en tech founder der prøver at lære marketing :)

[PrepFolders]

Thanks for great insight. Can you do a detailed video on Influencer marketing and endorsement.

[jasmineweiss]

This video is beyond helpful as I’m launching. Any direct outreach tips for brand newbies in the startup world?

[karlgladeck]

Perfect Heini, Greetings from Wine Guys Frankfurt

[rakoczipiroska]

Please make a video on how to build partnerships. Thank you for this video. It is really good.

[fifaham]

@9:28 Direct Outreach: Sending Marketing Emails to others may result with the sent email ending in the "Spam" folder and thus may hinder the business and reputation. Also, I was told that sending emails to businesses without first knowing them is inappropriate. How would you overcome this glitch is Direct Marketing?

[josim]

Haven't even launched our beta yet but I have about 8 testers signed up!

[gigdg]

I'm starting a pick up and delivery laundry service, what do you think would be the most effective way to get my first 10 customers? Craigslist? Facebook groups? Ideally I'd want them to be bunched together to not drive to all 4 surrounding cities which really makes it difficult. Thank you if you can find the time to ponder your thoughts.