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What is MarTech?
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Welcome to 'What is MarTech?', the essential guide for understanding the complex world of Marketing Technology. MarTech, a rapidly evolving field, has grown exponentially, with an increase of over 7,000% in available applications. But why is it so complicated?
In this video, I'll unravel the intricacies of MarTech by dissecting two main factors. 1) The often misunderstood nature of Marketing itself and 2) the explosive growth in technology used to optimize it.
Whether you have a large, small, or non-existent marketing team, there's no escaping the reach of MarTech in your business.
Remember, successful MarTech utilization starts with people. Let's embark on this journey to demystify MarTech together, helping you take control and make the most of your marketing efforts.
I'm Kathleen Voboril. I help companies MAXIMIZE MARTECH → Save & Scale by ALIGNING your PEOPLE, PROCESS & TECH to realize the full value of your investments.
In this video, I'll unravel the intricacies of MarTech by dissecting two main factors. 1) The often misunderstood nature of Marketing itself and 2) the explosive growth in technology used to optimize it.
Whether you have a large, small, or non-existent marketing team, there's no escaping the reach of MarTech in your business.
Remember, successful MarTech utilization starts with people. Let's embark on this journey to demystify MarTech together, helping you take control and make the most of your marketing efforts.
I'm Kathleen Voboril. I help companies MAXIMIZE MARTECH → Save & Scale by ALIGNING your PEOPLE, PROCESS & TECH to realize the full value of your investments.
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