How to Build a Martech Stack That Works for You

A marketing technology (martech) stack can help you create more targeted, streamlined, and effective marketing campaigns. In this video, Dan—who works with martech every day—shares what martech is, what tools you can get started with, and how to build your stack.

What is martech? This term refers to tools that you use to streamline or enhance your digital marketing strategy.

A martech stack is the combination of tools you use to power your strategy. These tools often work together and communicate to provide you with the insights and capabilities you need.

Your stack may include an analytics platform, an email marketing platform, a customer relationship management system (CRM), a customer data platform (CDP), a content management system (CMS), or a mix of other tools. You may only need a few tools, or you may need a dashboard of tech for your marketing.

Building a martech stack takes a lot of time, research, and patience. Your stack is an investment, and you should make sure the martech you choose can actually help you accomplish your goals.

While a marketing stack can benefit you, creating one does not guarantee success. As Dan shows in his demonstration at the beginning of this video, you need a combination of the right technology and strategic campaigns to hit your goals.

Have questions about your stack (or martech in general)? Drop them in the comments!

⌛ Video timestamps:
00:00:00 // Introduction to marketing technology
00:01:10 // What is martech
00:01:43 // 4 tools to add to your stack
00:04:10 // 6 steps for building your stack
00:09:10 // Conclusion

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[kekuko]

This is by far the best intro video of martech that i came across. Thanks!

[SiritaW]

This is a great introduction into martech. Thank you. I found the ending to be particularly key, closing the reporting loops so each team/departments understands how the strategies work together. This kind of data excites me!

[mainhoondon]

Super helpful, really appreciate it.