What is Marketing Technology?

Marketing technology typically refers to tech that marketers leverage to improve their marketing – whether it’s to make processes easier, measure success or for spending efficiency.

Good MarTech reshapes what marketers can do in a digital world, and helps non-technical marketers create better campaigns and customer experiences. It’s technology that is able to make connections and bridge the gap.

Yet, 67% of organisations feel their tech isn’t useful, and 80% are sitting on an outdated MarTech roadmap.