Inside the Cycling Shoes Industry with Bont's Marketing Manager

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0:00 Intro
0:45 Alex introduce himself
1:21 The history of Bont cycling
3:15 What makes Bont shoes different from other brands?
4:30 The interresting carbon shoes construction
7:22 How does this bath tub shape makes for a better power transfer?
9:00 Why is the Boa retention system is so good?
12:20 Why is there two Boa on the VayporS and one Boa on the Helix?
14:17 What is the process of developing a new cycling shoes to the market?
17:04 Why Bont offers narrow, standard and wide fit for most shoes?
20:38 What is the process to order full-custom shoes?
23:31 What is the semi-custom offering?
25:04 Is there any new shoes coming at Bont?
26:30 Why you can mold Bont shoes in the over at home?
31:05 What heat molding is designed for?
32:00 What is the best way to find the right Bont shoes size? What if they ordered the wrong size?
34:17 Who are the Pro's that ride Bont shoes?
36:30 Bont approach to size fit

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[Rajesh-cgpz]

Just made the purchase of Riot+ using your link! The discount covered my shipping costs! Thank you BONT and Charles!
Jessica of Bont Cycling staff was very helpful.

Coming from flat pedals and sport shoes, as I progressed I felt an immediate need to get a proper cycling shoe, but I've had a history of improper shoe fitting because anyone hardly makes shoes for wide feet.
All the cycling shoes I had seen almost made me swear I'd never make the switch.
But then I came across brands like BONT cycling, Lake, Shimano and Sidi. Bont offered best bang for buck with Riot+ out of all those other brands. I also did happen to try out a pair.
Decided to get them even though my initial budget was half the amount at what those shoes are retailing for.
Got them anyway as these shoes are going to last a long time.
And information in this video had given me enough confidence as well.

[joeackermanj]

I struggle with the fact that they are a major brand, but yet don't carry a stock of shoes and instead are made to order which takes 5-6 weeks.

[paulhyland]

i have a pair of Bont they fit like a glove after molding then it took a while to set up .(4 heating but its well worth it . )

[jamesong]

Do they run big or small. I am wearing a size 40 wide shimano. But the sizing chart in Bont website says that I should be a 41. Feet length 249mm/247mm. Looking at getting a Vaypor S.

[abdulalsherif]

Just ordered the white helix shoes. Excited to start the journey of molding them and position the cleats!

[markj.a]

Sorry if I missed it. Can you mess up the heat molding and ruin the shoes?

[victorchatue]

Hey Charles, Bont Helix or VapourS? Interesting to hear about the new retention design on the helix but will it hold the foot very well all around as it says? I want to go for it but not sure.
I have worn shoes with double boas...
What are your thoughts having worn both helix and vapourS.

[seanfitzgerald]

I have a pair of Fizik and they fit perfectly

[faconer]

I really wanted the bont shoes to work for me, but when I got the the shoe was too tight across my left foot so I've had to send them back and since the 50 wide is the biggest they make its not like I can exchange them for something bigger. They did seem a quality shoes though. What I don't like at all is their shipping policy/costs. $25 to ship in the US, yet when shipping them back fedex would have been around $20 (courier bont used) and usps were $17, both less than what bont charged, and I dont even have a commercial account!! So I'm basically out over $40 just for trying on a shoe!!

[charbelbassil]

My dad stuck with he same special shoes for like 20 years he keeps buying the same model 😅

[CarsAndBikesBklyn]

It would be great if Bont would get back to me when I emailed them. I have an old pair and the cleat eyelet is spinning in the shoe so I can’t remove one of the cleat screws. I wanted to know if I could send back the shoe for repair. No response after a number of emails.

[JFomo]

He seemed super annoyed when you mentioned Bond Skating. Or he was angry about something on his phone. Not a good look.