Google Ads Target CPA (What to Watch Out For 😬)

Google Ads Target CPA

Hi everyone and welcome back to the channel. In this video, we're talking about Google Target CPA and what you need to watch out for in your Google Ads campaigns. We go over some of the limitations of TCPA, and why you should keep your expectations from it realistic, and we compare it to max conversions campaigns. And if you like what you see, be sure to like and subscribe for more great content! Enjoy!

⏱️TIMESTAMPS⏱️
0:00 Intro
0:32 Limitations of Target CPA
2:33 Realistic Expectations for TCPA
3:23 Max Conversions vs Target CPA
4:52 Like and Subscribe!

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#PPC #AdWords #GoogleAds #GoogleAdsTutorial #GoogleAdshowto #GoogleAdsoptimization

[dcaz]

We love the rant, because it is real! Thank you for another awesome video man!

[youniskanaan]

Hi I am new to Google Ads and have some questions. How do I know the average cost per action for each field, for example, the field of electrical appliances, the field of clothing and fashion, and the field of health?

[quis]

Hey man, little off topic but I was wondering, I'm trying to run Google Ads for roofers! Is it true that with Google, to start seeing results, it can take up to a 3-month learning phase? Or is it possible to get up and running with leads and have some by the 2nd or 3rd week? Also, do you by chance have any previous uploads on strong offers or ad copy’s for roofers? Thanks

[danielrascanu]

Hi, thank you for the video, I have a few questions if you don't mind to answer me, It is okay to setup CPA if I run a search campaign with a small budget? If yes, what CPA do you recommend if my cost per day is 30 pounds and my goal is to get more phone calls?
I mention that before I used CPC and now I have maximise conversion only....thank you

[ieatmonzterz]

Hey so it seems like his bidding twice a day like in a car auction he is only raising his hand to win 2 times per day, I thought that in his tCPA case $49 is the most it would bid not necessary that it would always bid the full amount? It looks like tCPA focuses On targeting the quality of the price set? I'm running a very small campaign for the finance industry $10 Day but client says I'm getting lots of wrong calls. and I've seen a click for key word "CREDIT" cost 11 cents than turn around and the next day cost $1.39 .. what determines this? I want set up an effective CPA

[RegionalDentRepair]

Thank you so much for this video. Your videos have helped me tremendously with my google search campaign. I am so grateful for them. This is exactly what happened to me in the last 2 months with TCPA. One week we would be slammed with work and calls, then the next week the phone would be dead. I couldn't figure out what was going on with Google. My CTR average is 13.92%, my average conversion rate is 27.81% and my search impression share was around 90%. Then the last 2 months my search impression share dropped to 40% and the calls and leads dropped. So, should I increase my budget and TCPA, or should I just pause this campaign and create a whole new one with max clicks? Basically, start over again? Thank you Rob, for sharing your wisdom.

[fingerfast]

any tips on how to set a suitable tcpa?

[vpd]

Great explanation on using TCPA. Thanks 🙏

[remodelboostclub]

Is the client aware that he can get more leads? He should up his budget and stop being cheap.