Target CPA Bidding in Google Ads Explained

Learn PPC, SEO and Digital Marketing through accredited courses. Get certified today! 👇

If you liked this video, don’t forget to subscribe!

Target CPA bidding strategy on Google Ads is the holy grail of bidding strategies. It’s one of those strategies that sounds like a no brainer and something that will pretty much allow your campaigns to run on autopilot.

However, thinking like this can cause you headaches as target CPA bidding requires a ton of criteria to be hit for it to even be a viable bidding strategy to choose for your campaigns.

There are also implications on flexibility of target CPA bidding if your campaign budget changes often (maybe you have budget restriction in your campaigns.)

In this video I will break down the do’s and don’ts of target CPA bidding in Google Ads and show you exactly when to use the strategy and how to implement it on to your campaigns.

It’s probably the best bidding strategy for lead gen campaigns so it’s an important one to master! It’s also important to set the target CPA in a sensible way and not think that Google’s algorithm is a miracle worker and can optimize your campaigns to $1 per conversion. It simply won’t happen!

If you liked this video, don’t forget to subscribe!

[babsdurowoju]

Hi. Just found you but have been watching tutorials on Google Ads for about a year. Where you been/ Thanks for this been trying to figure out Roas and CPA for months, finally i'm there. Cheers buddy

[sauravk]

This is valuable info. Thank you so much. Just one doubt. I want to run a google ad campaign to get bookings from my hotel website. Is using Target CPA a good idea for getting conversions(Bookings) ?. If yes, then should I use target CPA as my bidding strategy or should I use automated bidding strategy ?

[josephmcdonald]

Great Vid I am new to all of this but it seems like alot of the bidding strategies is the same, you telling the A.I how much your willing to pay to get a sale, and they promote your Ad to the right people?

[albertomatienzo]

Hi, great video! What's the relation between daily budget and target cpa? if Target CPA means cost per sale, how come we still need to input the daily budget?

[robertclarke]

Hey are you still coaching on CPA/coversions?

[bluecafe]

Alright, I'm taking the plunge because of this video. Google has been aggressively recommending the switch to target CPA. The campaign is doing almost 9x ROAS without it.

[CarolCommissiong]

I just started using Google SEM for PPC ads for my real estate business Commissiong Realty Inc in NYC USA and would like to create leads to convert to clients, what's best for me to target home buyers?

[rishigowda]

Hello Darren, I was just wondering how you get such good video qualify. Do you use a webcam?

[affiliateninja]

Great video! How much data do you roughly need before switching to Target CPA bidding? Or do you usually wait the Google Ad recommendation to pop before switching to Target CPA ?

[georgeagyen]

what's up boss, big fan here.... i just started my own towing business and I've been using google call ads but i haven't been that lucky with it, i don't know what bid strategy to use and why my ads don't show in some of my targeted location. i even created another campaign using responsive ad and with that i was getting the click but no lead calls, please if you could make a video about towing n what u thing is the best bid strategy or help a brother out. Thank you

[DjDev]

Hi, what can be better Ads strategy for promoting affiliates products where you need to redirect customer from your website to Advertiser website. Can you suggest some good conversion tips for affiliates beginners ?

[leonyang]

Will the CPA goes higher if I prolong the conversion window?

[csendegergely]

How does Google track visitor actions on the landing page? How does Google track wheter the visitor did the action (order or subscription) on the landing page eventually?

When I set 'Target CPA' bidding, how does Google know what is deemed to be THE ACTION for which I'm willing to pay that CPA money? How does Google track whether the user, directed to my webshop through the Ad URL, clicked on ORDER or the news site visitor clicked on SUBSCRIBE TO NEWSLETTER?

[sandrablackbeard]

Hey Darren. Loving your videos. Thank you. I'd love to get your input on what you think the best bidding strategy is for a very small one-man business that needs between 2 and 4 calls a day and has a $40/day budget. Is maximise conversions best? or Manual PPC. Appreciate any input you can give me. Thanks Sandra.

[IztokGolob-Naklo]

Hello, nice video. Thanks a lot.

I played with one of my campaigns and found that if I go through recommendations, Google advises me a different target CPA nmber, than if I change the bidding strategy in Settings. It is like 3 times the difference. I am puzzled about which one to chose. Any suggestion?

And also, if I go through Recommendations it seems as if I will start a separate campaign or double the existing one. Am I mistaken? Doesn't that start everything from scratch? Learning I mean.

[Ausafahq]

Hi Darren, I have an campaign taking clicks, Impressions, at low cpc rate but not getting good bookings and traffic is dropping off from 1st Interaction of the page. What you suggest on it? & What will be the reason can behind Thanks.... Waiting for your

[etiennedayer]

For a lead generation campaign that does not have a lot of conversions, would you rather use Target CPA, Maximize conversions or just Maximize Clicks?

[ProgrammingNewbie]

Hey I left a comment on a connected video, looks like you answered my question regarding the data needed to convert. Nevertheless, what if your ROI is very high and your conversions are 1, 2 or 3 conversions every day and or every other day using manual bidding? It seems that if you could earn $450 on a sale, then Target CPA seems like a winner, because I could afford to spend up to $80 or $100 per conversion. So how would Target CPA work? Will Google know to stop spending per day up to the Campaign Daily Budget to reach that Target CPA? I've seen Google recommend based on "previous" campaign conversions and come up with a figure amount.

[ClearlyVague]

If my target roas is 2. And my current roas is 1.83 would I decrease or increase spend?

[yovoyvolando]

Hey Darren! So great content! Trying to watch every vid!
Question man: i was using manual cpc for over a month and everything was perfect with the calls and stuff, but all of the sudden it all stopped (calls went down nearly 80%), my quality Is good and have a good top impression %... What would you recommend? Change to CPA, maximize clicks or another thing?

Thanks for everything!