What is Customer Relationship Management (CRM)? ...And How to Use it.

Customer Relationship Management, or CRM for short is a simple idea. Learn about your potential customers, and use that knowledge to strengthen your relationship with them. Use your stronger relationship to sell them your products or services. And then to sell them more.

Watching this video is worth 3 Management Courses CPD Points*.
🔎 See below for details

Marketing for Managers
This video is part of course module number 8.3.3
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 3: Marketing Mix

Other videos in this section include:

LESSON NOTES
Customer Relationship Management (CRM) is the process of managing an organization’s relationships and interactions with its current and potential customers. If you improve your knowledge about them, you can better target marketing, offers, promotions, and sales messages. That means more sales and more profit.

Not-for-profits and governmental organizations use CRM as a way to improve the services they offer to their clients and service users.

Today’s CRM systems draw information from:
- the organization’s own marketing, sales, and customer care records.
- online databases held by businesses like social media platforms.
- bought data

A CRM system is a software tool that helps with, for example:
• Contact management
• Customer intelligence
• Sales management
• Marketing automation
• Customer service

How to do Customer Relationship Management
1. Set up a System
2. Gather Data
3. Build the Culture
4. Identify Leads and Communicate with Them
5. Improve Your Products and Services

RECOMMENDED EXERCISE
Does your organization have a CRM system? If it does...
1. What tools do you use? (1 MC CPD Points)
2. What other capabilities does it have? (1 MC CPD Points)
3. How would you assess the culture within your organization, regarding the use of CRM? (2 MC CPD Points)

DOWNLOADS
Free Resources
Paid resources

RECOMMENDED READING
📖 Very quick overview
📖 Good general overviews
📖 Small business marketing
📖 For a textbook, you can’t go wrong with Kotler’s name on it!

⭕️ Links to our book recommendations are affiliated through Amazon

MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
Each video has two levels of MC CPD points. For this video:
- If you simply watched the video, record 3 MC CPD points
- If you also carried out all of the recommended exercises, score a total of 7 MC CPD points

#Marketing #ManagementCourses #CRM

[ManagementCourses]

What can be more important for a business than building relationships with its customers? And, if you do that, how will you track each relationship and make it easier to take the next steps? These are among the tasks for CRM: Customer Relationship Management.

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[say]

I wish I could replace you as my CRM instructor. Since I have zero background in this field, I have trouble understanding the core concept and purpose of CRM during classes but your 9:58 mintues video explained everything I need to know. Thank you Mike! Good job!

[lucymebe]

Thank you for a simplified explanation of CRM, very important aspect in SCM

[agentjane]

Thank you for this very comprehensive explanation about CRM Sir! ~ 😊❤

[wendysibisi]

Thank you for such a great explanation.Ive been struggling to understand this part of my role and most content speaks to the technology.I am more confident to begin my journey ❤