Google Tag Manager Facebook Conversion Pixel Tutorial For Beginners - How To Setup & Install

Google Tag Manager Facebook Conversion Pixel tutorial without complicated code for beginners. Tag Manager doesn’t have to be confusing; use this quick start guide to getting the Facebook tracking pixel set up on your site.

Code You Need:

0:00 - Intro
0:39 - GTM Install Review
0:54 - Find Your Pixel Code
1:05 - GTM & Pixel Integration
1:22 - Copy Your Pixel Code
1:31 - Create New Tag
1:53 - Create New Tag: Add Extra Code
2:14 - Create New Tag: Remove Extra Code
2:34 - Create New Tag: Trigger
2:50 - Configure Variables: Container ID & HTML ID
3:15 - Preview Pixel Tag Code
4:06 - Publish Pixel Changes
4:24 - Facebook Pixel Plug-In
4:49 - Create Conversion Lists In Facebook
5:48 - Facebook Event Codes
6:34 - Create Conversion Event Tag
6:52 - Create Conversion Event Tag: Sequencing
8:04 - Create Conversion Event Tag: Triggering
9:23 - Preview Event Tag
10: 06 - Publish Event Tag
10:19 - Check Your Pixels

In this tutorial you'll learn how to install Facebook Pixel with Google Tag Manager to your website and track standard Facebook events. This Google Tag Manager Facebook Conversion Pixel tutorial will take you click-by-click in a code free way to get your conversion tracking up and running as quickly as possible.

If you are a shopify store user, you can use Google Tag Manager with Shopify Plus as long as you follow the recommendations described in this video.

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. This includes the Facebook Pixel, the new Facebook custom audience pixel, and the Facebook conversion tracking pixel. Because they are all now one in the same because The Facebook pixel combines the power of the conversion pixel and the Custom Audience pixel into a single pixel.

So gone are the days of headaches over figuring out how to get all of your Facebook Pixels to work on your Wordpress, LeadPages, or Clickfunnels site. The Google Tag Manager Facebook Conversion Pixel will work with any site.You can also use Google Tag Manager to manage tags (such as tracking and marketing optimization JavaScript tags) on your site.

You’re going to learn exactly how to set up your Google Tag Manager Facebook Conversion Pixel. There is also a Google Tag Manager extension helps you find DOM elements and their values within the Data Layer fast, if you want to get super advanced. That will be covered in another video because if you don’t install Google Tag Manger and the extension correctly, it can wreck you installation.

Plus, make sure to check out the links to this description to other videos and a google tag manager playlist for beginners so you can get your analytics & Adwords tags set up properly as well.

Disclaimer: Please note that all recommendations & links are affiliate promotions.

[scottanders]

As always, Jason, you deliver the goods in a concise, professional, and thorough manner. I've recommended your channel to several of our affiliates. I really appreciate the value you're providing, brother. Be blessed!

[jaakkopontinen]

Thank you, Jason :) I learned so much by following your instructions. I removed my previous post, because my question got solved just thinking about the situation with GTM and Pixel more carefully. Great video, 10/10 on instructiveness and clarity.

[DutchShooter]

Thank you so much. Was looking for ages for an answer and you made it crystal clear!

[normundskrastins]

Thanks, Jason! So easy to follow, for me, it immediately cleared the confusion I previously had with GTM and FB event tracking. Thanks :)

[envirojobs]

Thanks Jason, this is REALLY clear and easy to follow. This stuff is going to be really useful moving forward. Thank you :-)

[shawonkayum]

Thank you so very much, Jason. Your instructions are the BEST, no bs no clutter. Absolutely outstanding (Y)

[metugenerstysolekwoge]

Thanks a lot bro... the video is quite instructive. I have learnt much...

[davidtea]

Hi Jason. Not sure if you'll read this in time, but this has all been really helpful (Thanks). I'm trying to set up FB conversion tracking through GTM, but it's with a 3rd party website (humanitix). So basically, if i was to track things on my own website, this would be straight forward after following your videos.

But humanitix says it can integrate with my GTM, FB pixel etc. My question is, do i have to create a separate Google Analytics, GTM container for THEIR website? Then create conversion events for that container?

Because i've been using the GTM container that im using for my own website..

[tenzinchagzoetsang]

Great video! I was wondering if you could clear something up for me. I want to run a conversion optimized campaign and use the standard event - purchase. But my store has various different type of products (cat tshirt vs dog iphone case). Will the facebook pixel be able to segment between these two users groups?

If so, how do the ads identify ahead of time which segmented audience group to pull data so it can optimize for that specific product (cat tshirt)? I'm putting a link to the product in my advertisement's comment section. Does it determine what data to use based off the link URL placed in the ad comment section and identify it that way or do we manually assign what data to pull from somewhere?

If not, does that mean it will use all the purchase data from my general website, regardless of product type/category/sku etc.? In this case, would I use a custom conversion to hone in on that one product type? What do you recommend? thanks!

[adplusmultimedia]

God bless you bro, thumbs up... Best Regards from Ghana.

[guestengineinc]

Is this still relevant 3 years later Jason? Thanks. Great video.

[arsalanyousaf]

6:06
I have returned to my fb ad Manger >>Pixel section after adding pixel code into Google tag .. but it's whole new interface maybe cuz it's 2020 new version, updated interface of fb ad Manager pixel .. please guide me how do I do next steps from new interface .. I want to do practice on adding blog page view just as you did in tutorial ..Thank you sir ..

[youjadonline]

Thanks Jason! In my FB business page I have a FB Pixel setup and another one in my FB Ads account how can I know which one to track?

[JoseMoralesOfficial]

Great video! I’m brand new to google for marketing. Can this be used on a YouTube ad and on YouTube videos?

[paulbuikstra]

Can you track your leads in the Facebook advertising admin interface as well as in Google analytics when you install FB pixel through tag manager? Or do you need to implement the FB pixel in the DOM of your website to track leads and trafic in your Facebook advertising admin interface

[annareginova]

Hello Jason, thank you for this tutorial. I would love to ask for your help. I don´t understand, where did you get the code you paste in the HTML from your notes 2:12? Please, could you explain this?

[christingnad]

I have a few clients that I’m not able to see their confirmation or purchase complete pages. How do you test the pixel and/tag manager on those pages? I’m having the hardest time on that part.

[TvArtedesignoficial]

Thanks a lot for all your content brother!
Best Regards from Brazil!

[liorlevy]

Hi, how to you use tag manager to fire FB pixel when clicking a button (onClick event)?

[upsideofdownsizing]

Thanks, Jason - this is very helpful!