Writing and Content Design Masterclass

A masterclass on content design and language.

It's a summary of 10 years of my skills and experience as a writer and content designer 🤯

7 things we learnt:

* Why it’s important to get language right ✅
* Needs as a reader 🔮
* The science of how people read 🔬
* Front-loading (the most important thing you should know about writing!) 🤑
* How to maximise readability 📖
* Abbreviations (and why they’re generally bad) ❌
* Active vs passive speech 🙋‍♂️

And more Harry Potter references than you can shake a broomstick at ⚡️🧹