Shopify SEO Optimization for Beginners - Practical Walkthrough

In this video I’ll show you some of the common SEO optimization tasks for Shopify:
- H1 Title and Descriptions for Products & Collection pages
- SEO Metadata - Set the meta title and meta description (do this for all page types)
- Page URLs - Make them concise, clean and readable
- Product category - select the right categories for sales channels
- Image SEO - add alt tags and update image file names
- Collections, Blogs and static pages all follow similar concepts to products.
- Home page SEO and Brand Settings
- Automation using SEO Apps for Shopify.

In later videos, I will cover Structured data (rich snippets), image compression and optimization, SEO testing tools, internal linking, and more.
Look out for the "Shopify SEO" playlist and titles.

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🛠 CODE SHOP

Pre-built sections & features for Shopify 2.0 themes, often replacing the need for apps. Copy and paste the code into your theme.

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Learn HTML, CSS and Shopify Liquid from the beginning and specifically for Shopify.

👨🏼‍💻 WHO AM I?

Hey! My name is Eduard.
I teach the tech side of starting and running a Shopify store.
I'm a professional web developer, but my goal is to make Shopify easy with simple and straight-to-the-point videos.

Join "Shopify DIY" on Discord
Chat with me and other store owners and developers:

⏭ CHAPTERS

00:00 Intro
00:52 Why product pages
01:06 Titles
02:49 Descriptions
04:36 SEO Metadata (Title & Description)
05:10 Meta Title
06:10 Meta Description
08:04 SEO-friendly URLs
09:39 Product Categories
11:09 Image SEO - Alt tags & Filenames
12:45 Collections
13:53 Home page & Brand Settings
15:25 Best SEO App for Shopify
16:12 Automate SEO Metadata, alt tags & filenames
17:49 SEO questions?

#Shopify #SEO #tutorial

[brooke]

This channel is pure gold. The rapid fire of useful content is so appreciated!!

[oliviaadrienne]

you’ve been the most helpful person on YT with the Shopify stuff lol I just transferred my shop over and love your tutorials!!! HUGE life saver!😂❤️

[JanisBoninsegna]

This is by far the best video about SEO ive seen so far

[damon]

This is great. Straight to the point with excellent tips. I’ve done some of these but several I neglected so I’ll work on those today

[omarshaaban]

Thank you very much! I love your approach to the 80/20. You dont force content out there, and this is why your channel is pure Gold. Keep up the good work.

[Haveafewwords]

Thanks Ed for this incredibly helpful video. There is so much rubbish out there on these subjects and was so refreshing to cut through the murky swamp and find you. Much appreciated

[idoxido]

You are amazing. I follow you for a while now and so grateful. A topic that I struggle with, which will probably be hard for you to cover, is LCP, CLS and FCP in page speed. Could not find good enough videos about it.

[RamonCox-hrzf]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[Rosesfire]

Very helpful! Applied a lot of it and saw immediate improvement. Thanks a lot!

[indie_rok]

Awesome roundup Ed! These are really good recommandations. Much appreciated mate. Cheers!

[Fedgery]

Great helpful video as usual! Keep doing what you’re doing!

I hope people who watch this don’t think any of this is too much work. If they do, e-commerce probably isn’t for you in my opinion. To be successful it’s going to be an insane amount of hard work and lots of time.

[SvitlanaG]

Hi! I find this video quite useful because it generalizes as none before and navigates you through gaps :) Thanks!

[charlottevanoorschot]

Great video! I got some great tips from it to improve my site. It would be awesome if you could make a video some day about how to improve SEO (like image descriptions) if your site is in multiple languages

[txlpegb]

Great, really informative and understandable compared to other videos.

[BenAboodyPhotography]

This is such a great video. It really help me so much, Thank you.

[kasiastewart]

God I love your you tube posts. You always calm me down :)

[CrystalTogether]

Thank you so much!! its so helpful, life saver!!

[aliyoruk]

Great video Ed! I hope you will make a more advanced or a part 2 SEO video in the future.

[utgfwyx]

Really helpfull! I´m always struggling with pictures that are too large and not optimized for SEO. So, really looking forward to more information about this subject. Thanks Ed!

[rahulkumawat]

if we use Chat GPT
for description is it a right Practice for SCO