Shopify SEO Optimisation (a Beginners Guide)

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Most Shopify stores don’t have great SEO.

This means they’re missing out on organic traffic, Google rankings, and most importantly, sales.

Whether you’re new to Shopify, or you’re just looking to build on your skills, this video is jam-packed full of info to help you improve your Shopify SEO.

Today’s video covers:

➡️ Category Pages
➡️ Product Pages
➡️ Blog

This video also covers behind the scenes optimisation including;

➡️ Homepage Meta Data
➡️ Image Optimisation
➡️ Site Map
➡️ Heading Tags
➡️ URL Canonicalisation
➡️ Schema

⏲ Timestamps

00:00 — Intro
06:40 — Category Pages
14:11 — Product Pages
18:03 — Blog
22:57 — Behind the Scenes Optimisation
32:22 — Action Plan & Checklist

🔗 Mentioned Links / Resources

🎥 Enjoyed This Video? You'll Love These Too

How to Build a Winning Shopify Digital Marketing Strategy

The Future of eCommerce SEO

How To Write Perfect* Page Titles and Meta Descriptions for SEO (2022)

Gymshark Marketing Strategy Analysis

MVMT Marketing Strategy Analysis

The Hut Group Marketing Strategy Analysis

Peloton Marketing Strategy Analysis

How To Get To The Top of Google (Rank #1)

How to Choose the Right Keywords for SEO

How To Write Perfect* Page Titles and Meta Descriptions for SEO

6 Tips to Increase Your eCommerce Sales

How To Create Landing Pages That Convert at 43%

How To Find Your Target Audience in 6 Questions

Reviewing the Best SEO Tools

How To Get Featured Snippets on Google

How to Easily Increase Online Sales

How To Reach 100 Sales a Day on Your Website

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📺 How to Increase Your Ranking, Traffic, and Leads/Sales

How To Increase Your Ranking

How To Increase Your Traffic

How To Increase Your Leads and Sales

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🎤 Listen To Our Podcast

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Need more traffic? Need more leads and sales? Struggling to get more traffic?

Request a review and we'll show you how to increase them all.

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📧 Get in Touch

Have a question for our team?

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👋 Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

#ExposureNinja #eCommerce #ShopifySEO

[heatlondon]

I spent 18 months trying to figure out SEO for Shopify and read and watched 100s of videos/articles. None of them come close to what you share. Straight to the point, easy to follow, highlight only what matters. Just wished I discovered you sooner! Can you please share stuff for technical SEO. For example how to find duplicate content and how to fix it etc..

[soscreativity]

This beginner's guide to SEO is exactly what most people need to boost visibility and drive traffic.

[aireisorentertainment]

7:35 collection page SEO copy
9:25 what analysis tool is that?
11:50 'Title & Meta description' search engine listing preview
12:54 'Title & Meta description' what to write
23:31 image optimisation
26:23 Heading Tags
28:57 product schema
32:16, 34:09 summary

[alsaadiqbanks]

I've watched many videos on SEO but not a single one of them was as helpful and insightful as this one. Straight to the point and well paced. I'm looking forward to watching more of your videos and possibly hiring your company for all my SEO needs. Thanks for this contribution.

[delmaaurdettkirk]

This was a brilliant presentation on SEO optimization!! 5 stars to you!! I just launch a new Shopify store and didn't know where to go from there. I got emails from Shopify/shop to optimise my store and settings. But I couldn't understand the process involved. You have clarified and simplified some major steps for me and helped me to understand the knowledge- base dynamics. You bet that I will watch you video again and again. Thank you so much! Very much appreciated.

[DarcysBusiness-jwdg]

This is helpful!! Can’t believe how much content is packed into this video!!! Thank you, thank you!

[tommyftw]

Thank you so much for the tips. No other guide explained Shopify SEO as well as you did. ❤

[SumayaHussain-os]

I've never watched videos that are this thorough before. Loving your videos! Please keep posting these for us!

[itsjessicahomann]

ok, the most clear and concise (the perfect mix) Subscribed - 2 minutes in and already knew this would be a channel full of value especially for me being a new to e-commerce and online world etc

[itsjessicahomann]

I have been deep diving into this for a few months now and officially launched my first shop although its on vacation mode due to some preliminary setbacks, good set back though to be honest. and due to that every time i watch a channel now or even a skilled share course i see you guys all using the sales funnel lol or email marketing, its great!

[joanwato]

This channel is amazing!
The content you deliver is GOLD. THANK YOU.

[MelissaRathMillinery]

Thank you so much for making this video. I watched it 2 days ago and have so far made a big improvement to my store and am still not finished with all your tips.

[balazsdomjan]

I'm still about to start my business, but your videos have been a staple in my library for a long time. I can't believe why don't have 100x more views. Your content is amazing! Don't stop killing it!

[DonnaAgrinsonis]

Excellent video. Do I need to offer a certain number of colors for my shirts? How many pictures should I show on the product listing?

[aireisorentertainment]

Can I copy & paste Meta description on different product pages, is this considered duplicate or unoriginal content by SEO?

[HadarAsulin]

I only watched the Intro so far, Wow buddy. I think you are the GOAT.

[ShangazaExpressions]

great stuff and great delivery - one of the best. Thanks a lot Exposure Ninja

[JosephLindsey-pbli]

A good lecture that will benefit all who have followed this excellent explanation.

[Fluffyslip]

I’m going to try this out, you also gained a new subscriber. I will keep you posted on how it goes with my store

[chandrapalleti]

Excellent video. Great info in understanding the SEO basics. This is what i was looking for and found very useful to enhance my knowledge around this topic.