How the Air Max 90 Changed the Sneaker World | Sole Origins

Nike's Air Max line is one of the most important in sneaker history. Among the classics in the longstanding collection is the Air Max 90, a Tinker Hatfield-designed shoe that made its debut in 1990. On the 30th anniversary of this timeless model, Sole Origins takes a look back at its design innovation, global impact, and historic collabs that continue to make the 90 one of today's most exciting sneakers.


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[gsneakersong-sneak]

I’ve been a sneakerhead my whole life. Addiction made me lose my collections but I’m 4 years sober now and collecting again. I have had MAJOR air max phases and the AM90 has been a favorite of mine since high school. The AM1 is amazing but the 90 has always been my go to. I always have 90s no matter where I am in life

[notfoureveryone]

The 90 air max has the shape that can define as timeless and the shoe can’t go wrong with any type of outfit

[MG-geii]

I’ll take a Max 90 over almost any hype sneaker any day.

[OGtalks]

Max’s have been huge in Australia for as long as I can remember, not just the 90’s either .. our history definitely favours Max’s over Jordan’s . Jordans became big way later but the max was and still is that essential shoe that every sneaker-head has at least 1 pair of .. I couldn’t tell you how many 90’s I’ve had in my life . 😂 🇦🇺✌🏼

[MuadDab]

My dad in rural Oklahoma rocked a pair of Air Max 90s and even as a kid in the sticks I knew they were dope af. Loved em ever since

[mikelabelle]

My go to shoe since 1997... Never can go wrong with the 90.

[amsf]

My first pair was the 93's, the air bubble going completely around the back was so futuristic... That style definitely doesn't get the acclaim that I feel they should

[sdot]

I bought my first Air Max in 1990 and it’s my everyday sneaker. I buy a pair when the other gets worn out. I have perpetually owned a pair of Air Max for 33 years consecutively.

[Daywalker]

I go to Atmos every time I go to Japan, the vibe in those shops is unreal. ❤️

[blablabla]

The most beautiful model in the market.

[darianagalvan]

I'm just loving sneakers more and more everyday!! The Air Max 90’s was my first pair in my shoe collection and is my most worn one. 🔥❤️

[mrsamt]

I’m 23 and I just bought my first pair of air max 90 this year and I think they are one of the most comfortable sneaker I’ve ever had.

[Jerome-ozjx]

SHOUTS TO TINKER HATFIELD...THANKS FOR YOUR VISION ON THE AIR MAX 1 & 90.

[aguwokie]

Im getting a pair this week.They look really nice

[Rachid_rif]

I was introduced to the Aramex 90 in 1999 and since then it has been my favorite shoe

[masterg]

i just got my first pair today in grey/black/white. I think that these are the most beautiful shoes i have ever owned, and i am a shoe freak that had em' all, i can't believe i finally got them, i mean, the moment i tried them on at the store i was in awe!!

[leonard]

Yo these are my joint Air Max 90’S is all I wear now. Beautifully designed sneaker.

[GeeooH]

I am one of those people that fell in love with it 30 years later a few days ago with my first pair! It's an awesome shoe! 🙌🏻

[Ash-wuyx]

They designed it ahead of time man... thosed shoes still are the best in 2022

[leebocappo]

The Air Max 95s are considered the “Dope Boy Nike’s “ in my neighborhood