The Story of Nike from Fall to Rise | Nike Case Study | Investuition

In this video we are going to learn in detail about the story of Nike from fall to rise. This Nike's case study will give you in depth understanding of how nike rose from controversies and emerged as one of the best brands for sports, apparels and shoes. This nike business strategy will help you understand the marketing strategy of nike and its answer to the controversies in past. You will also learn about the early life of phil knight, how he started distribution and started designing his own nike shoes, air jordan in association with michael jordan and became the best shoes brand in the world.