Nike’s Perfect Shoe, Why it Makes Billions

The Nike Air Force 1 is perfection. It's no secret that the world loves the Nike Air Force 1. It's easily the most successful shoe of all time, bringing in over a billion dollars in revenue for Nike every year. In this video, we look at the story behind how Nike created the perfect shoe.

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[StarkGhost]

The Air Force 1 is so iconic that even non sneaker heads want them

[buttercreamcake]

I'm old enough to remember when the AF1 came out. Only the Basketball team from my high school wore them. I thought they were the ugliest shoes ever, lol too clunky for me at the time. Legendary shoes though.

[vaskiz]

I will never forget the moment when I discovered AF1. Back then ( before 2014 ) the most popular sneakers were Air Max and Reebok Classic. I wanted something that was different and unique. So I draw some sketches of my Nike shoes and I imagined some mix between Air Max and skater shoes ( thick sole ). One day I wanted to buy Nike Alpha Baller shoes because I wanted to try some Hi Tops. And my friend who was with me that day, showed me the AF1 and said "Look at this! Try it! They look awesome!". As I looking at them, I realized that this shoes are the ones I've been searching for. The rest is history. <3

[j.r]

I’m a NY old head and AF1’s are my all time favorites!!!

[mikesbookreviews]

I grew up in poverty and let the dream go early that I'd never get a pair of Jordans or AF1. Finally, at 45 years young, I got both off the bucket list.

Never stop dreaming, folks!

[raviamodernepic]

Love your comprehensive take on the industry mixing business and culture 🙏🏾

[aleksanderprzytua]

Had to say it, it was high quality, professional assembled video guys! It was a pure pleasure to watch!

[BlessedXS]

What up dude?! Keep the videos coming!!!

[phillip_reynolds]

Great video Bryan! I was getting nervous that you and Nacho were done with videos on sneaker history and culture.

[eeeeeeehhhhhhssssspp]

I missed your videos, man!! So great to watch, I've AF1 High Izakaya that has a receipt on the tongue with all the remarkable years

[ilkat]

I love the videos, nicely edited and well paced, keep em coming!

[dagttv]

Nacho I wish you made more videos you guys are some of the best sneaker history content creators out there and I look forward to every episode. None of that vapid "come oonnn! soo fyrrreee" BS.

[PRMBALLIN_CLAN]

Nacho finally made a video again I can breath❤

[isaacsilva]

awesome video, as always. Foo really appreciated how well you have done your storytelling. Thank you so much, foo 🙏

[durianriders]

AF1 mens has a FULL length air. I only learned that recently.

Great video mate!

[BeatsByGericco]

love your videos! always full of awesome facts and so well produced. Keep it up!

[RRVCrinale]

A pair of AF1 By Yous were my entry point into being a sneakerhead. I am _so_ many pairs in since then, and honestly, I wouldn't have it any other way.

[IAmInfinitus]

Welcome back, Brian! Hoping to get the Air 180 coming soon!

I hope the AM90 is next. It still needs a video and maybe the ACG?

[GoodfellaNell]

Random..but coach Bowerman genius is underrated. He was making his track runners drink a salt water concoction energy drink. Which is what Gatorade basically is today. And making those waffle soles experiments almost deleted him because of the toxic fumes in his garage. Nike would go on to create a patent free way to make sneakers that other competitor shoe companies can use so they don't harm themselves from the toxic fumes in the shoe making process.

[jazcruz]

Dope Video Bryan !! can never go wrong with a fresh pair of one's 😎💯