Business Strategy: Transforming Funnels to Flywheels to Grow Better

Shifting your business strategy from the visualization of a funnel to that of a flywheel can completely transform the way your company grows.

It's easy to visualize your business as a funnel because any time you look at a graph representing a conversion process, the chart itself is shaped like a funnel. A flywheel is a machine that stores rotational energy. When you add energy to a flywheel, it starts to spin. If you add more energy to it, it spins faster. And unlike a funnel, where the only way to maintain a constant speed is to keep adding more to it, the flywheel will continue spinning. From a business perspective, the rotation of the flywheel represents the growth of your business. Happy customers provide the energy that fuels that growth. Everything you do should be done with the goal of creating customers who will add positive energy to the flywheel and accelerate your company’s growth.

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About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

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[PedroHernandesC]

How can I better structure my Flywheel?

[UNBOXTECHIE]

Interesting concept. Amazons purchases for example are heavily review dependent. Good to know. Thank you. New youtuber here trying to grow my channel, I’ll focus on pleasing my existing subscribers and hope to gain more as I go!

[zanettalaqua]

This is EPIC! I love this! Is there a way to become an affiliate! I want to include this in my business building program! Energy can neither be created nor destroyed, only converted and redirected and the Flywheel does that! It is the embodiment of energy conversion and transference and so much more! I am eternally grateful for this!

[dannygarcia]

perfect way to make flywheel make sence!!! Thank you

[bilalhashim]

well, you could've placed a dynamo under the funnel to convert the potential energy of the water into kinetic to produce electricity. this means HubSpot has been approaching the funnel incorrectly all these years.

[amira-amiracle-]

I lost it when he poured the water directly on the floor

[websterbrandcoaching]

Can you provide real life examples in b2c and b2b, of companies doing this well?

[cashflow]

This is not a new concept. In 2014 it was called a " Client attraction Mind Map". It was created by Ryan Eliason, President, Professional Coaching, Inc.

[couragedearheart]

I say add another dimension to it. The fly wheel is just a sideways slice of the funnel. So Like a donut or a magnetic field it behaves like a vortex. The customers are the electricity and then ... boom, electromagnetism .. you are the Nikola Tesla of the marketing world. Next step, 5 dimensional marketing hyper cubes.