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Ask Gartner anything... about Marketing | How is the CMO role evolving?
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The role of the chief marketing officer has undergone a head-spinning transformation over the last decade. Once the chief of all things creative and brand, many CMOs today are now responsible for every aspect of the customer experience. We sat down with Chris Ross, VP Analyst, Gartner, to answer a commonly asked question that we see a lot: How has the CMO role has evolved over the past year? How have priorities and the influence they now have over business outcomes and overall growth shifted?
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