The NEW Way to do Google Ads Keywords Research

Keyword research… was once the foundation of any successful Google Ads search campaign and for a long long time your ability to be able to complete keyword research was key in not only creating successful Google Ads campaigns but it also became a determining factor on whether you won or lost new Google Ads contracts.

Companies managing their own campaigns, freelancers and digital agencies would spend hours & hours & hours getting their keyword research right… WHY? Because it was a requirement for success

BUT what if I told you that I now do NOT spend a lot of time doing keyword research at all…. Stick with me because in this video I will show you the new profitable way to do keyword research for Google Ads for 2024.

#googleadstutorial #googleads2024 #googleadstutorial

Get more support from Aaron 😀

[digistronic]

I am a regular subscriber of this channel. Excellent Tutorial! You have selected 3 keywords for the *Broad keyword match* and another for the *exact keyword match* . I have two questions.

1- Have you used the *SKAD* or *STAG* strategy?

2- What focus bidding strategy have you used for these keywords- *impression share* or *max clicks* ?

Thanks

[kalowong]

Hi Aaron, thank you for your video! I wonder how do you find long keywords for products? Seems like most keywords in google keyword planner are less than 3 words.

[ArthurMuneh]

Hey Aaron, does dayparting my ads and change the bid strategy on devices affect badly on the performance of getting conversions? (following the strategy of maximizing clics first) I am afraid that my quite low budget can be spent on non relevant clics

[kerka]

How do you decide if you categorize a keyword as broad or exact only?

[elihertig]

Hi Aaron, great update on keyword research for Google ADS. 😊

I am a medium begginer and have a question about Google conversions which I am no finding quite a clear response:

What does it mean that I can set a conversion on account level?

Because I have 2 campaigns running that one are set firstly to complete a form and the second one is focused on get more calls.


Is it negative if I have different campaigns running with different types of conversion set on account level?

For me it makes no sense to have them on acount level because I want different outcomes for both of the campaigns.


Would be glad if you can throw me some light in my problem!

Kind regards form Spain 👌🏼

[thedanielbudai]

Do you have an client results demonstrating the importance of this different approach?

[JohnSerafano]

My bar is high for PPC content. Your stuff is fire. Well done.

[andyhathaway]

Nice video. Just thinking that the Quality Scores must be quite mixed for the keywords in the Ad Group towards the end of the vid, are you optimising for QS? or splitting into further AD Groups. Seems like some different themes there.

[JothanKisiner]

Thanks for the video! Loved it very much!

[shortsasylum]

If i add same keywords in exact, phrase and broad match in 3 different campaigns, will they compete with each other. All 3 campaigns will be same except the keywords type?

[dl]

Hi Aaron, thanks for your videos about keywords as usual, it would be great if we could have a video about Negative Keywords, like do you have any tips to add NKs for shopping champaign?

[Goriltil]

Is it ok to use more than one keyword?

[Hdizzo]

hi Aaron, could you explain why you said that do not include 2 word broad matches?

[Liddo]

Aaron, how many keywords per Adgroup is too many? I think the old was was around 40, but I find if I have that many in an adgroup, most do not get searched if they are very similar. Also, I still have SKAGS working really well. I find it's sometimes the only way to stop the crap searches.

[adamsafar]

Thanks, Aaron! Helpful video, especially with the screen share!

[ElijahHarris-lz]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[youssefkhafaga]

That's was very helpful thank you.

[Md.ShofikulIslam-gf]

Thanx Young. Your video quality is very good. I always try to follow your instructions. You are my Teacher.🥰🥰

[marinzlataric]

All totally different than in my country. People here if they need small offices for startups in Zagreb they search just "offices"". So instead of growth of long tail there is total laziness. So imagine the amount of negative KW you have to add haha

[divyv]

Hey Aaron, really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?