The PAINFUL Truth About Google Ads Keywords

Google ads keywords are not what most Google advertisers think.

Most advertisers think (understandably) that keywords will correspond to the search terms that cause your ads to appear.

That's not really the case anymore.

In this video I explain why...

And the adjustments you need to make to your Google ad campaigns with this in mind.

#googleads #googlekeywords

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[gabesstarwarscollection]

My Google Search Ad is on the "Review" step and any time it is here it says "checking for errors." When I check back the next day, it typically erases everything I do and does not save the draft properly. My Headlines missing, descriptions missing, settings gone, everything erased. Why doesn't it auto save??? It says "saving draft" and the circle spins forever. And when I come back the next day it did not in fact save the draft. This has happened twice now, I remade it, and am hoping Google and review the dang thing before it erases. I can't believe there's not a manual "save draft" button anywhere.

[hasanaman]

Agree with your thoughts there on keywords, Ben. Considering now Google is more inclined towards the "meaning" of the keywords rather than a word to word search query match, it's expected to see all sorts of synonymous terms in the Search Term Report and keeping a check for negatives.

Thanks as always.

[interiormonk]

frankly lot of marketers will be missing this important aspect of google ads thanks a ton for sharing with us awesomeee..

[jadeedstoresupport]

I love Heath's videos; great content every single time. I love the video presentation format as well.

One little feedback: it would be great if video effects could be toned down a little bit. They are bordering on distracting. Thanks. Amir

[jefffairchild]

Once you're ready to expand to get more volume, would you do broad match of ( dishwasher repair service near me ) and then since it's broad but on a long tail keyword, it should have good results?

[KeywordResearchSimplified]

*This was tough to hear but so necessary.*