What is Sales Prospecting?

Sales prospecting is the process of identifying and engaging potential customers who may be interested in purchasing a product or service offered by a business.

The goal is to find and qualify leads that are likely to convert into paying customers.

Sales prospecting can involve various techniques and channels, such as cold calling, cold emailing, and social selling.

The objective is to build a pipeline of potential customers who have expressed some level of interest in the product or service being offered and to nurture those leads towards a sale.

If you want to find out more about sales prospecting.