7 Keys to Lead Generation & Sales Prospecting for Business Development and B2B Sales

0:00 Intro To 7 Keys To Lead Generation
01:03 Tip #1: Send 75 Cold Emails And Linkedin Messages Per Day
02:11 Tip #2: Write Like You're Writing To A Friend
03:18 Tip #3: Don't Share Too Much Information In Your Outreach
04:04 Tip #4: Have A Clear Call To Action
04:53 Tip #5: Follow Up
05:58 Tip #6: If Something Is Working, Double Down
07:32 Tip #7: Have Fun

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Lead generation is one of the most overlooked skillsets you can have as a sales and business development person.

If you can't get meetings with your dream customers, well, you don't even have a chance to sell anything!

I'll be showing you the 7 key lead generation strategies you have to know if you want to flood your calendar with new meetings every month!

1) Send 75 Cold Emails and LinkedIn Messages Per Day
When you're doing any sales prospecting to generate leads, send about 75 cold emails and 75 LinkedIn messages per month. These platforms have limitations on how much you can send per day without getting penalized.

2) Write Like You're Writing To A Friend
For your cold email and LinkedIn messages, make sure your copy is written as if it were written to a friend. If you want success with lead generation, avoid corporate speak.

3) Don't Share Too Much Information In Your Cold Outreach
The only goal of a cold email or LinkedIn message is to get a meeting with your ideal customer. Hyperfocus on that.

4) Have a Clear CTA (Call-To-Action)
At the end of your cold email or LinkedIn message, make sure you have a clear call to action. In most b2b sales prospecting and lead generation, this usually means booking a meeting.

5) Follow Up
If you want to schedule more meetings with cold email and LinkedIn, make sure to follow up at least 2 to 3 times.

6) If Something Is Working, Double Down
If a lead generation channel is working well for you, double down and scale your efforts. This means that if your cold emails are working, find more prospects via cold email and scale.

7) Have Fun
Lead generation and business development can become tedious. Find ways to gamify the process and celebrate your wins.

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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

Connect With Patrick Dang

#leadgeneration #salesprospecting #businessdevelopment

[ADjannusHD]

This video is a wake-up call. i thought 10 emails/day was enough! Let's goooo!!

[gradysimpson]

My biggest takeaway was strategy #5, "Have a follow-up sequence!" So important!!!

[searchbug]

What a wake-up message this is for everyone involved in sales. Lead generation is the bloodline of the sales industry. By consistently generating high-quality leads, businesses can maintain a steady flow of potential customers, supporting expansion and profitability. Thank you Patrick!

[douablinbenjamin]

This video never goes out of date! Always top-notch content Patrick!

[ethandowie]

Very helpful video. Unsure how this channel doesn’t have a millions subs.

[GoAndStay]

Getting the 75 emails/phone numbers per day is my biggest challenge! Always find your videos helpful

[ulisesacosta]

Three Takeaways: This video was much more conversational than the others in this playlist so I'll just list my three favorite tips: 1) Don't share too much information in your outreach message (as Roger H. Lincoln said, "Never tell everything you know") but instead, just enough to entice them into a meeting with you; 2) If something is working, double down on that thing and cut the other stuff out. It'll just become distraction; 3) HAVE FUCKING FUN!!! Turn prospecting and outreach into a game or a fun science experiment. Try and set challenges for yourself. Remember that the only person you're fighting against in this world is yourself. Be better than the day you were before and celebrate when you win!

[keithstewart]

Thanks. useful and having fun is right.

[hubadabubbada]

Hey patrick,

Ive really enjoyed watching your videos. I love the vibe that you create; makes it really fun to watch.

I have a suggestion! Please provide some more advice when it comes to big boy clients. E.g. the leading businesses/clients in the industries that you are involved in.

I feel like the techniques and approaches used, have to be tweaked abit when dealing with these types of clients. They are often really busy, stuck up and very mean 😡.

[anandaiqbalekaputra]

This follow up is actually kinda a forgotten to me hahaha, thank you for reminding me on that.
and the last point is also agree!! sometimes it is frustating, especially when you get no results after working for hours but even days to reach customers through cold emails or/and cold callings

[trinhhaiyan]

Thanks for all of videos about BD. The scope of BD's works is dubious. You made them become easier and simplier ^^

[tionefinau]

Thanks for the tips! Definitely need to write more emails as if I was writing my friend.

[rohanjadhav]

Patrick your videos gives the confidence about the inside sales process and i am very thankful to you.
How can one have lead generation effectively 4 hours per day, How one should search the database in case of b2b and how one should generate leads for b2c, would like to have a videos about it.

[srujan]

#2 is a good tip, since a lot of "formal" stuff goes straight into spam. Formal stuff reads like the foreign scammers who overcompensate with wording and try too hard to mask their imperfect non-native English.

[brentmcquitty]

Patrick, big fan of your videos. I’m about to start as a BDR at Netsuite and everything you preach applies to my job. Great stuff and please keep producing more content!

[AndrésPeraltaSegura]

5:40 What following sequences softwares would you recommend? You mean CRM's or do you mean automatic generation of following up?

[jackjonesable]

Hi Patrick. Just found your channel and I am loving it. Its straight forward and clear and what I hoped to find and learn about business development. I am currently binging on it right now and pursing a business development route. I have a question:

What types of software would you recommend for business development (emails, follow ups, storing info etc)? Are there any free ones I can use until I pay for something solid?

[LummyLummyLum]

Gotta make the process of trying fun! Well said!

[AgencyFastTrack]

Patrick Dang, great content on lead gen and prospecting! Love how you explain things.

[lettechtutorials]

7 Keys To Lead Generation
Tip #1: Send 75 Cold Emails And Linkedin Messages Per Day
Tip #2: Write Like You're Writing To A Friend
Tip #3: Don't Share Too Much Information In Your Outreach
Tip #4: Have A Clear Call To Action
Tip #5: Follow Up
Tip #6: If Something Is Working, Double Down
Tip #7: Have Fun