Build Trust By Effectively Communicating With Customers With THE LANGUAGE OF TRUST - Book Summary #6

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Let's explore three of the top insights from THE LANGUAGE OF TRUST by Michael Maslansky. This book will help you learn how to sell products, services, or ideas to a skeptical public. It's all about how to build trust with prospects, clients, and customers by communicating with them on their own terms.

If you're in sales, marketing, brand communication, or if you just want to become a better communicator - check out this book summary to decide if this is the right book for you.

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VIDEO CHAPTERS:
0:00 - Introduction To The Language Of Trust
0:41 - Insight #1 - We’re Now Living In The Post-Trust Era
3:09 - Insight #2 - The Truth Will No Longer Set You Free
5:59 - Insight #3 - Become An Agent For The Customer
8:55 - Closing Thoughts About The Language Of Trust

Content by Rick Kettner
Produced by Kyle Trienke
  1. Rick Kettner
  2. selling to skeptical customers
  3. building trust
  4. building customer trust
  5. building customer loyalty
  6. the language of trust
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Комментарии
Автор

This is a really great book that doesn't get the attention it deserves. Do you have a favorite business or marketing book that you'd like to see covered here in the future?

RickKettner
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Thanks for the review. The only book I’ve read in this lane is “Crucial Conversations.” I like how this book focuses more on skepticism. Looking forward to giving this book a read.

MarcusJGadson_CFA
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This is a great inside look on to why I feel so uncomfortable from a sales person who seems inauthentic. Interested to read more on this now, thanks for sharing!

Jappon
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great summary, insightful and clear - thank you

TheCoda
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Please mention after sales service or customer care book so that I can make world bitten customer care.

swapnojoyerpath
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How practical is this book for real-life scenarios? I agree with most of the topics discussed here, but from my experience, a bit of persuasion does help.
Of course, considering that we have their best interest in heart, are only going to sell when we see that they will benefit from our product.

But, some people do need the push to make a decision. A lot of people are nit really good at making decisions. What I have seen help is me taking them through my decision making process and they tend to agree and purchase.

nelsongodwin