Better & Faster 4/6 – REDUCTION (Innovation and Creativity Speaker Jeremy Gutsche)

Jeremy Gutsche shares the story of the company I Do Now I Don’t, a brand that found opportunity in failed happily-ever-afters by reselling engagement rings. I Do Now I Don’t is a key example of Gutsche’s pattern Reduction and the concept of uncovering opportunity located in an untapped niche market, such as recent divorcees.

REDUCTION innovation includes: simplifying a business concept or focusing it more on a specific idea. Includes: specialization, removing layers and steps, fractioning, crowd- sourcing, subscriptions, localization, and efficiency.

IDEAS FROM THE SPEAKER ON INNOVATION & IDEAS:
1. What parts of your business do consumers actually CARE about?
2. How many ways could you imagine a SIMPLER start-up?