Why Apple Is No Longer a Tech Company— And Why You Should Care

In recent history, Apple was primarily a tech company, appealing only to people interested in hardware and software. But today, Apple’s products and services are bought by everyone and everywhere for various different reasons. How did is happen? How did Apple achieve its digital transformation?

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#TimCook

[victornderu]

I think these large companies are becoming the standard oil of this century.

[AhmedKhan-ioqk]

being a service company and tech company are still the same thing. I think you ment to say apple is no longer a hardware company

[EdperezDesign]

Steve jobs once said, if you want to innovate dont look at the mainstream but at the fringe, Tim is doing the opposite

[keyser]

Apple became a different company after Steve Jobs died.

[AtypicalPaul]

Agreed, apple is more of a social brand and not an innovative tech company

[cyanuredepotassium]

"...But Tim Cook is doing his best to fix this... "

[AmritZoad]

When you repeatedly fail to compete, change the game.

[ronniereloaded]

Software service based company like Amazon is also a type of Tech company. The title is misleading.

[jemsncrystals]

*Me into Tim Cook's ear...Hail Hydra!*

[RadicalLiving]

how do you make this image 3D effect?? i wonder that every time i watch your videos

[explorator]

Who says apple is a tech company
Infact when they sell fashion accessories

[alexnils]

Hey. I truly like your vidéos but (In my opinion) the background music is slightly too loud or maybe too orchestral (A lil bit too much random epic movie ost). If would be great If the whole thing were more conversational.

Anyway, it's still great content.

[abdurrahmanf.a.]

Steve Jobs right now :
"Look how they massacred my boy"

[juliank]

which program do you use for your videos?

[davidhirschv]

Tim Cook is just a follower, no ideas of his own. He is the reason for Apple being horrible.

[jgh]

The problem with going heavily to towards services is that its a lot harder to differentiate from competitors and maintaining the Apple glossy sheen is more complex when you're not wowing people with physical items that do amazing things in incredibly elegant ways.

In short, services are just boring commodities. Apple may be setting itself up for a long death via increased short to medium term revenues here.

[JS-plzw]

it was Job's philosophy for Apple to eventually grow out of being a "tech" company, that's why they don't really behave like one, and should be treated differently

[barunkumar]

Apple was tech company till Steve Jobs was alive...now it's living the legacy left by jobs...no innovation

[APFLAC]

Actually if you check their Market Cap
MSFT is the largest Publicly traded company

[andrewdelgado]

Good call. They did just what you said recently.