WHY YOU SHOULD NEVER COLD CALL - KEVIN WARD

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance

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No. I’m not saying don’t talk to strangers.
Here is Why “Cold-Calling” is not a prospecting approach I recommend:

1. EXPECTATION.
1. The MINDSET of “cold” implies an expectation of pain…
2. You should always be warm towards people and expect their reception of you to be a warm reception. That immediately changes the activity into “warm-calling,” and that makes a huge difference.
2. EFFECTIVENESS.
1. Random (“cold”) calling is one of the least effective prospecting methods on the planet.
2. FSBOs & Expireds…that is NOT cold-calling, Because they have declared, “We want to sell!” So they are actually HOT CALLING.
3. Next is your Personal Circle…not only do they trust you…but they want to help you.
3. Not a question of what works…but a question of the most bang for the buck…and doing what will always let you be able to expect YES.

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[jazzpack]

This has to be my favorite video of all time. I absolutely despise cold calling.

[adive]

Dude... thank you. Semantics matter. Whether it's a "cold call, " "cold approach, " "cold knocking, " etc. And I'm really stoked to hear you say that it's just not the MOST efficient way to spend time now. It's intrusive, it's old school, and non-adaptive to the times. You da man Kevin, thanks for all you do.

[JoelMartinez-cqwz]

I read Kevin Wards scripts. Excellent material

[mariahkristinerealtor]

Excellent, I’ve never heard it put this way before but it makes sense!! Thanks for sharing :-)

[Jarred.Vaughn_C]

I say do ALL of it including circle prospecting.

[RyanHollenbeckOfficial]

It looks desperate, and no one should trust a desperate person.

[THEWGR]

It’s pretty effective for us! Call cell phones. We have 15% answer rate. It’s one of the best ways to feed our people farm and close deals! 25% from “random” calling. Most people trust us no problem. :)

Vivint has built a 3 billion company from door knocking cold doors.

[genesmith]

Quick question. Why do trainers always say that your sphere of influence is the best source, most of those people don't want to move? Admittedly, I never called them thinking if would be pestering or perceived as desperation.

[coldcaller]

If I go out of script when it doesn't work in the conversation, my employer gets mad

[SilverShrimpTX]

KEVIN!!!! Can you do a Vid on Hand Written Notes? I Don't do them because I have the Handwriting of a Jackson Pollack Piece of Art! I envy Doctors Handwriting Skills :\ I'm extremely Articulate with my thoughts, but horrible at handwriting

[tomasserrano]

Hey Andy how about calling just listed or just sold?

[davefreeman]

It's an interesting point that most people think you're a scammer, which isnt true, yet they'll believe anything they read on their facebooks

[matrx]

What do I say when I got the phones?

Time to BURN THE LINE!!! 🔥🔥🔥

[rpro.]

Rehashed Mike Ferry scripts with embedded commands.