HOW TO GROW A DEDICATED AUDIENCE | Tips on Creating a Strong Target Audience

HOW TO GROW A DEDICATED AUDIENCE | Tips on Creating a Strong Target Audience

Creating a target audience is one of the most overlooked, yet most powerful, marketing tactics. Many companies and entrepreneurs fear that targeting an audience excludes other people (who aren’t technically in their target group) from consuming their business. SO NOT TRUE. Any good marketing strategist knows that you can’t catch everyone, so the more refined your target, the better. In this video, I explain the power of effectively targeting your audience to help you weed out competition and generate more business. I give you the top three steps to determining the audience you dream to build.

// HOW TO CREATE YOUR TARGET AUDIENCE
1. Write down your identity factors — What makes you, you?
2. Write down your interests and passions.
3. See how you can combine your identity factors and interests
**Layering your audience is the best way. Ie. If you love African-inspired fashion and dogs, you may begin an African-inspired dog clothes line — instead of just doing a general fashion blog**

// S U B S C R I B E.
New Videos Every Tuesday (& most Thursdays)!

// F O L L O W.

Instagram | @ErinOnDemand
Facebook | Erin On Demand
Twitter | @ErinOnDemand

// R A N D O M D E E T S.

Sweater | Franchesca’s

// E R I N

I'm Erin and I'm a new full-time entrepreneur. I'm super excited to take you all along this crazy ride as I build my business from the ground up. Starting a business is much more than what influencers make it seem. It takes grit, hard work, and a lot of learning along the way. I'm taking you through the trenches and on the mountaintops with me, giving you a good look inside the life of a startup entrepreneur.

[dafingaz]

Even though you are saying "girl, " I'm listening. LOL....

[donavantkd]

Wow so many things to say...
1) This video was exactly what I needed. I'm gay and a martial artist. I also love makeup and I've always thought I had to choose one thing or another and never looked at seeing how they could work together as an option.


2) As I watched this video, I thought about whyyy it was I was drawn to your content and while I may not be your EXACT target audience, I can tell you probably mostly cater to people between 18-30. I'm 23 and I think you really appealed to me because you had personality that came off as genuine but not trying too hard. You provided ACTUAL value. Your editing wasn't obnoxious but well put together...and you used lingo that I resonated with.


3) Side note: You are absolutely stunning. Those cheekbones are EVERYTHING lol.


Thanks for such a well put together video. Instantly subscribed!

[LinzeyLiNO]

I have been watching your channel for the last few days and wow your content is rich with information! I love the way you present everything. Seeing another successful Black woman doing her thing encourages me. Keep bringing us content. New subscriber here! I see you at a million and more already!

And yes please post that social media marketing video. I need help on that. I haven'tfully grasped how to do that. Could you also do a video on how to work efficiently on your niche.

[MartinamigoniPsicoyoga]

"The more intricate your audience is, the better!" "What makes your business unique, is you!" THANKS SO MUCH, YOU ARE AWESOME!!

[TanyaKatherine]

Glad I found this. I noticed that over the years I've been getting men commenting "sexy asf baby" on a body appreciation video and derogatory things on my videos, and that my reach is 90% male. It NEVER occurred to me, that I was trying to get females to watch my videos, to help other women and inspire them and not try to pick up disrespectful men who are being trashy. It occurs to me now that I have to change the way I project myself on camera so that these men do not want to watch my videos. I would LOVE to have the male gender on my channel, but its being overpowered with derogatory remarks by creepy-type men. Their comments make me feel uncomfortable when I am trying to help other women embrace their beauty, innocence and bodies. I was thinking of switching to a makeup/beauty channel, so that *Disrespectful* men would be grossed out and not click on the thumbnail. I welcome men who are neutral and coming to my channel to not say harassing things or sexualizing/objectifying my videos, but it gets very discouraging seeing that all my videos only attract men who objectify women when the entire point was to help women embrace their bodies and learn about sexuality, energy and loving their bodies.

[BlackoutROE]

I’ve cultivated more valuable implementable info in watching just a few of your precise cut and dry yt video than I have going to high paid seminars, and masterclasses . I love what you are doing here, you are a true goddess, please continue to spread the greatness that you are 💚🌹

[Legacy_Nicole]

Consistency is key! Keep dropping them nuggets girl!!!

[haroldbridges]

She is so nice and thoughtful.

“Maybe you started it and you weren’t really maybe you started it and didn’t really have that in mind “😂😂😂

I love how you caught yourself. I’m subscribing now !!

[DIYGene]

Really great information! Thanks so much.

[HaylesConsultingCareerCoach]

The idea of layering audiences is genius Erin! I found that when I layered "early career professionals" on my career consulting brand I was able to better focus on creating great content!

[semelisa]

I am so glad to have come across your channel. Thanks for posting this video 👍🏾

[Rokasleo]

I've read quite a few articles about target audience, but this video definitely stands out. I found that you delivered some unique and valuable points and also really good examples. Thanks for the video and for doing what you do :)

[latianablue]

I rarely comment on YouTube, but this was excellent, and your personality comes across beautifully. Thank you so much!

[livimarisol]

I loveddd the doctor analogy! Anyone else a sucker for analogies to explain things? LOL

[oliviavsosa]

thank you so much for the tips!!! i’ve always been really confused on the whole target audience thing but throughout this video i realized that my videos are more catered to teen girls who want to be cute and aesthetic but at the same time are tomboys and want to express that

[jiachannel]

Erin! I was lost in my biz cuz Ive been posting on IG and tiktok and had low engagement. And you gave me so much clarity and now I have a better idea how to improve my content and copy writing. Love this video! Really really appreciate it! ☺️☺️❤️❤️❤️❤️❤️❤️

[Andromeda]

Thankyou for sharing. Lately I´ve seen more businesses rejecting customers pure only because they were not in their ideal target customer perspective. I had to leave a 1 star on Google Maps for a store and there were more people with me that did that. My message is just always to be kind to your customers, although they might not ´represent your business', your product or service can be of great importance.

[isiomaononye]

This is so helpful. I used to think that I would want my content to reach everyone but I’m learning that I already know the main focus for my target audience which is millennial women.

[tianashern]

thank you so much, your videos on growing a youtube channel are one of the most helpful that ive seen!

[Unfuck_your_life]

you did good on explaining this and making sense of having a target audience but still having others want to see your content.