Roger Martin on How Strategy Really Works

ArtCenter hosted a lecture and book signing with Roger Martin, dean of the Rotman School of Management at the University of Toronto and author of "Playing to Win: How Strategy Really Works," which he co-wrote with A.G. Lafley, the former chairman and CEO of Proctor & Gamble. The event was presented in association with Live Talks Los Angeles and follows the participation of ArtCenter President Lorne Buchman who interviewed Bill Gross, Idealab CEO and ArtCenter Trustee, at a Live Talk Los Angeles event in Fall 2012.

[JonDaiello]

Such fantastic content!! Strategy is one of the worst understood concepts. It gets confused with solutions, or plans, or other artifacts that are produced. Strategy is a framework to help us make decisions. Roger Martin’s book is fantastic, and he provides a very clear framework for how designers can integrate with the larger business context.

Thanks for sharing ArtCenter College of Design!