Creating Great Choices | Roger L. Martin | Talks at Google

Move Beyond Trade-Off Thinking. When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn't good enough? What do we do when the choices in front of us don't get us what we need? In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and superior answer. This is integrative thinking. First introduced by world-renowned strategic thinker Roger Martin in "The Opposable Mind," integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Now, in "Creating Great Choices," Martin and his longtime thinking partner Jennifer Riel vividly illustrate how integrative thinking works, and how to do it. The book includes fresh stories of successful integrative thinkers that will demystify the process of creative problem solving, as well as practical tools and exercises to help readers engage with the ideas. And it lays out the authors' four-step methodology for creating great choices, which can be applied in virtually any context. The result is a replicable, thoughtful approach to finding a "third and better way" to make important choices in the face of unacceptable trade‐offs. Insightful and instructive, "Creating Great Choices" blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.

Moderated by David Barry.

[JocelynAlsdorf]

Talk about undervalued. This interview is a gem. So much here.

[julioalvarez]

Great talk, and the questions by the moderator were very insightful!

[marjowyn]

Probably one of the best interviewers. Very sharp questions. Very cute too. What's his name?

[jaytsecan]

Roger Martin comes off (in this video) as a bullshit artist/business executive/management consultant trying to market his services. His big idea/revelation - take the best parts of two opposing models to create your solution. Wow - someone please give this gentleman a Nobel prize for this.

[aliqazilbash]

Jamie had a fun time! .... OH DONT BOTHER DENYING IT!

thank you Jamie,

.🤗🤗

[warrenferster]

A very interesting discussion. Thank you for sharing.

[pfafflipatrick]

Great interview. This is really new and super relevant stuff. Thanks for this!

[GameGoalsRulesLife]

I find it interesting... but one must read R. Rumelt to understand this interview. It lacks the "punch" of strategy concept.
My humble opinion...opinion i remark.
Great interview btw

[Vospi]

"Can you crunch data to figure out something that never happened before?"
And Google gets _awfully quiet_.

[RamirezGold]

Man, doing work as a moderator really makes Mark Whalberg look young again.

[darinbasile]

I love the TIFF example. Basically populism for film. Which would also do well in government.

[TommyFink-yc]

Robinson Linda Anderson Cynthia Allen Eric

[laurajackson]

Why with this cyber warfare law enforcement is not helping tenants.clients with electronically destroying your car through hatecrime racist .