Roger Martin's How Strategy Really Works Lecture at ArtCenter

In March of 2013, ArtCenter hosted a lecture and book signing with Roger Martin, dean of Rotman School of Management at the University of Toronto and co-author of "Playing to Win: How Strategy Really Works" with A.G. Lafley, the former chairman and CEO of Proctor & Gamble. In this video Martin talks about making strategy "simple, fun and effective," and discusses the five choices a company needs to make to have a winning strategy. Martin is also the author of "The Design of Business: Why Design Thinking is the Next Competitive Advantage." The event was presented in association with Live Talks Los Angeles and follows the participation of ArtCenter President Lorne Buchman who interviewed Bill Gross, Idealab CEO and Art Center Trustee, at a Live Talk Los Angeles event in Fall 2012.

[InnaCViloria]

Strategy is the answer to 5 questions
00:02:34 #1 What is your winning aspiration?
00:08:47 #2 Where will we play?
00:12:29 #3 How will we win?
00:13:59 #4 What capabilities must we have?
00:15:47 #5 What management systems are required?

Q&A
00:32:00 What should graphic design aspire to in the market?
00:40:16 What should design education look like and include?
00:44:05 Your examples are big companies where there’s a lot of available data. What do you do in other situations?
00:53:18 What will it take to actually make corporations change?
00:56:17 How does the ball get rolling on defining winning aspirations?
00:59:16 What is your current view of design thinking and competitive advantage?

[samuelc]

It’s amazing that this type of expertise and knowledge sharing is freely available for everyone on the internet, and I think even more amazing that it has such a low number of views. In a way I’m happy that so few people will have learned to master these skills, because it will give me a competitive edge, however, its also sad that so few people are interested in learning this type of thing - yet meaningless, talentless nonsense gets millions of views. I guess that’s just the world we live in. Anyway, great lecture, thank you for posting and sharing 🙏🏼

[ahmadhama]

This book is one of the most important and practical books I have ever read about strategy. I'm a big fan of Mr. Roger Martin's work.

[shayonsmith]

#2 reminds me of the Blue Ocean Strategy....this is beautiful

[ronaldrobertson]

Great practical lecture, Strategy has never been this easy!!

[DFHobbs]

Strategy is design writ large. Design is strategy made approachable.

[SiddharthBurman-yr]

how does one fit OKRs in this framework, should we assign goals and metrics to the winning aspiration?

[BusinessIdeas-se]

Roger, thank you for teaching me about Leadership and Strategy at Rotman!

[abbddos]

Speaking about 4 seasons hotel making you feel like home, a valet there broke my car... that really felt like home🤣🤣🤣

[jennyaskswhy]

In the 1980s my 20-something mum used to use oil of olay. I remember those pink little bottles with a lot of affection. As a five year old when i was playing with her makeup that was one of the things I used. It's so odd to find a reference to it here...

[jimhendrickson]

Why a lot of designers have trouble articulating their methods is that they are visual thinkers which doesn't lend itself to linear verbal definition. They have been to taking criticism their entire lives because they could not verbalize their methods. See "Thinking Visually" by Temple Grandin for a better description of this.

[goodgirlsguide]

They told you how they did it - they used intuition not logic. That can't be 'explained'.

[UltimateTrackMom]

Amazing lecture, wonderful delivery ..Thank you

[jeffharrington]

Genius thinking at work at 51:00. Divergent and creative thinking is hard to quantify and thus it is rarely valued unfortunately.

[vaughn_]

1. Cual es tu aspiración de ganar?
2. Dónde vas a ganar? 8:45
3. Cómo ganaremos? 12:25
4. Que capacidades debo tener?
5. ¿Qué sistemas de gestión se requieren?

[IsaiahUla-rw]

Rodriguez George Young Mary Smith Jennifer

[jmoleas]

If they didn’t know the competition they were bad managers

[sihanho]

does andbody find the annual report video of burberry?