Packaging Design & Branding | Spice Labels

Creating an Awesome Packaging Design for a unique set of Spices!

The Process
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Choosing proper typography and then customizing fonts is where we’ll start off. Each package will have its own unique brand identity (color palettes, fonts, style), but all of them will fit under a similar visual design language. Then, we’ll create custom illustrations for each of the labels. Finally, we’ll look at the layout design to give our information proper hierarchy and contrast for each package.

I’ll be using Adobe Photoshop 2023 for the entire process.

Work Request
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Instagram: @thebrandonshepherd
Twitter: @bransshep

(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[ibenb.]

I don't think I can name even one spice brand off the top of my head, but with this packaging I would instantly reconize the brand, and remember it! Really shows what good branding can do.

[iSucrose]

I've never binge-watched a YouTube channel before, but I'm so captivated by your talent that I can't stop watching your videos.

[Zilten_]

Something I'm thinking about between the 3 designs is that the Red Pepper now feels slightly out of place with the others, as its packaging represents a desert with largely no relation other than heat, whereas the other two are representative of whats inside the jar. Would be cool if the other two followed that same identity, but all in all still a great design!

[jamnmikefx]

It’s insane how tiny details make a huge difference. Just adding the shadows of the text on the sand made it look 100x better

[simone.vrs]

I love the fact you re-adopted this video style ! Simple, but very friendly and personal with soft music in the background. It's a pleasure to follow all the way throughout till the very end with no effort. Design on point as usual! Keep it up man, we missed you!

[BrandonShep]

I'm back guys! Big things on the horizon, including some amazing Design Courses coming at the beginning of 2023!
Let me know what kind of videos you guys want from me, cause I'm ready to make a bunch of content 🔥

[bekahbuck]

Brandon, I am so excited that you are back! You are one of the main people that inspired me to learn logo design. I am really looking forward to what you have coming up, especially the Design Courses. Welcome back!

[billskille]

I love this. Cuz it ties all the different flavors together and you could instantly see that they were made by the same person

[joosh]

at the start I wasn't sure about the design choices, but they ended up being some of my favourite finished designs i've seen on this channel, your work is amazing and you're so criminally underrated

[samuelbertoldi]

It's great you came back! You're one of the most creative and inventive designers I follow.

[KuElisa]

Ah, I love that you've brought back this style of video. I absolutely love how amazing the quality of your animated ones are, but this style feels more personal somehow. Could just be me ㅋㅋ I'm glad you're back and I'm looking forward to more!

[vijay_sawant]

Dude I'm so That you posted after thiss long.... Please keep posting 💫

[SarcolKent]

I like how authentic this video and your channel is, in general. In designing process, there are times that we realize that we are not doing any good in our design and we need to go back, reassess and improve it - just like what you did in the red pepper. I personally find it exhausting and I feel like I'm ruining my design... but once I became able to find the right stuff for my design it is very satisfying.

[WeHaveSinthelAtHome]

The imperfection of the letters makes it feel so much better, these designs look awesome!

[skitterly]

I love how different each design is. It would make it so much easier to find what I need in my cluttered spice cabinet

[uziraptor]

i love how honest you are with your design process, it’s nice to show that starting over is okay and sometimes you won’t be happy with what you invested time into, but it’s okay because it just encourages you to try something else! these look great :)

[madmed]

love seeing you and your process brandon! this channel is a gem for packaging design, keep it up!

[themorrislessgroup]

I’ve been a designer for 15 years and your work is incredible! Like so impressive how you approach it

[alexeydynko]

Nice to see you back, as always fantastic design! Bold, simple and nice! Thank you!

[MohammedAhmed-kmoq]

I can't even imagine the amount of work you must have put in to reach this level of design quality
I've been watching your videos for the past few days and this is truly amazing ❤