How to create a Product Packaging Design | Tutorial

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[abiconnick]

How I can help you ⬇

👉 Wow your clients with easy-to-customize templates

👉 Transform into a highly-skilled, confident logo designer

👉 Elevate your biz with these FREE resources

👉 Where I get all my mock-ups & fonts:

👉Free weekly tips, advice & exclusive videos:


After more content from me? ⬇

Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free.

[Harish-nemh]

Your video editing skills evolved into something great... the new personal branding elements really works well...

[mimaishawesome]

The redesign looks great but makes it look more expensive than Asda’s own products which would be super confusing for people that are looking for a cheap product. As you noticed, the nicest packaging was Innocent’s, which is also the most expensive product out of the ones you collated. Your stunning design places the product on a higher shelf, meaning consumers with lesser budget won’t even gaze in its direction.

Design is all about solving a problem and sometimes it doesn’t necessarily mean making something look great :)

[lvmln]

that's an amazing design! the packaging is gorgeous!

the fact that you wanted to make the box look more mature, modern and organic (and these things usually mean: more expensive) made me think about the fact, that sometimes people want to buy things that look cheap. when i shop for orange juice, i usually try to find the cheapest one and such a pretty design, like the one you created, would make me think that it's expensive, so I'd be less interested in buying it or even checking out the product.

So I wonder if there are any design choices that make the product look cheap? Can "bad design" be a conscious choice made by the designer to make their product appeal to certain groups of people?

I think that it could be an interesting video - designing three versions of, for example, juice packaging or chocolate packaging design, according to three price categories: cheap, average price and expensive. :)

[beingbjarke]

Love the dark green and the hand drawn elements. It really made the packaging look premium and modern. 👏🏾👍🏾

[kokosworldofficial]

I found your channel early this past summer and literally binged watched the entire channel. I just want to say that despite not being a subscriber from the start, I am loving the upgrade in the quality of your content! You already have been a big inspiration for my journey as a freelance designer and have helped me learn and grow while following your channel. This video really showed me how much your channel has evolved from the beginning to now and can I say that I am really proud to be a subby?! ... idk if that is weird to say lol but it makes me excited to see how awesome things are going to be getting from here on out!

Great video!

[karlawillemse]

Loved watching this so much! The way you explained why you changed what and chose the colours truly helped to see your thinking style and wow! Absolutely love it Abi!

[raeganbernard]

Wow 😮 I really love this design, it’s really well laid out and your design process is amazing 🤗. I will definitely pick this up in the supermarket.

[alizewarion]

Super clear ! Super smart ! Loved watching the process. Thanks you so much

[mariamangion]

I’m so inspired by your realness, positivity, motivation and kindness! Although I haven’t met Abi (would love to meet you one day), she has encouraged me and shaped my life, so I wanted to say thank you 🥺🥲💕

[victoriagillerlain]

Love the design and a wonderful tutorial, as always Abi :). I really like how you took us step by step and broke the whole process down for us. I do have to say though this video has a lot going on in terms of sound effects, motion design, graphics, transitions and all that with all of them being not the most cohesive elements through your video. Just a suggestion to look out for in the future.

[cathrinebjrge-hansen]

I love how you broke all of this down! Also, the packaging is gorgeous😍

[KamiAlicja]

Oh i absolutely the illustrations and how they overlap the white box and some of the words on the side such a nice touch! I didn't realise how boring the competitors packaging is. Your redesign 100% stands out and should be used instead!! 🍊🥰🍊🥰

[shxbrang]

Im currently binge watching your videos and THEY ARE SO INSPIRING!!!
I'm on a mid year break but I'm already kind of excited for my classes to start to try new things I'm learning from you!💕💕 Thank you so much, keep it up.

[azpidi]

Fantastic design outcome, I love the process and how you were abee to condense things down to become more appealing. I've been watching your packaging videos and trying to replicate them. Thanks for sharing so much

[MeganCascardo]

Loved this video and the design. What an improvement!! I always love watching your videos, they have always been inspiring. I do miss the screen sharing of how you got the the final result. I always learn so many thing by watching your old videos. Seeing how other people design and work has always helped me. thank you for this video

[kimmoncada]

Love how u improved your video! This is really helpful! You are such a great designer and mentor 💖

[kalligrace]

This music is a vibeeee. Love the whole design Abi!

[Ijustexistokaynoquestionpls]

I found the video my teacher used last week guys

[ZTH.]

Abi I just wanna say that every design you create or remake or just authentic and mind-blowing, I'm very glad I came across your channel, I am always excited for each video❤️💯🔥