Samsung IP Secrets Revealed: Sustaining Tech Leadership With IP Rights

Samsung Electronics Co is the world’s largest producer of smartphones, semiconductors and smart TVs. Samsung is also one of the most-recognizable brands in consumers' electronic. This case study explores how Samsung protects its innovations and brands with patents, trademarks and industrial design and how it capitalise on IP rights to safeguard its market share and profit margins.

Key takeaways:
• Fundamentals of IP rights: What every business should know about Patents, Trademarks, Design & Copyrights
• Learn how Samsung protects its market leadership in Smartphones, Semiconductors and Smart TV with patents industrial design and trademarks
• General Samsung IP protection and monetisation strategy