How starship is sabotaging IVE

DISCLAIMER:
I'm not trying to say that Starship are the worst company out there and that IVE are mistreated or anything like that, they're definitely being treated fairly well by the company, however there are plenty of things Starship could and should improve instead of doing the bare minimum.

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Timestamps:
0:00 intro
1:01 underwhelming album designs
3:19 missing opportunities
6:03 wasting b-side's potential
7:15 the problem with youtube content
8:21 lack of transparency
9:30 in conclusion

[lvyy._.la]

THE SONGS ARE SO GOOD BUT THE ALBUM DESIGN?! LIKE THEY COULD HAVE DONE SO MUCH BETTER THAN THOSE

[babyanie]

Here's my biggest issues with how IVE is managed.

1. Whoever is in charge of IVEs social media management has to hate them. Like why after almost 2 years have IVE never done a dance challenge with other groups outside of the company? Despite the girls saying they want to? What tf is up with the weird gatekeeping that's going on with IVE never being able to interact with other groups? And no one can tell me it's their choice when there are multiple videos of starship staff ushering the girls away from other 4th gen groups. Some dives actually got pissed at me for pointing this out but collaborations, even if it's something as simple as dance challenges are beneficial for promotion.

2. Why tf are we hearing the same songs over and over when IVE have 17 Korean songs?!?!? Like the way international kpop stans would have ate up hypnosis. Lips even had a little viral moment and nothing. Mine or Shine with me would have been perfect for their fancon too but they performed the same set list as before just adding on I AM and Kitsch.

I'm actually scared for IVEs future because starship can certainly make a profitable group but they have always been terrible at management and promotion. Every group that has debut from that company has had the biggest potential only to eventually be screwed by their own company. I really hope more Dives stop being cupcakes because when IVE fall off I'm not going to hold back on cussing every fan out that shamed those of us who care.

[mymelodramaticantics]

Y'know, IVE and Starship sometimes remind me of Red Velvet and SM. So much potential but so little effort put into utilizing it.

[Welchs-Fruit-Snacks]

Exactly! I can't stand how they don't promote the B-Sides at all!

[piqfobn]

starship needs to hire a exclusive performance director of IVE. I was shocked that they make Yujin in charge of checking out their performances and they didn't even had an adult checking on their choreography for their dance practice video recording.

[deoxyribonucleicacidz]

11 whole well produced songs and only promoting 2?
and not to mention ive seems to be like the only group that rarely has those little tiktok collaborations with other idols. This is a missed oppurtunity on promoting themselves especially in this day and age.

[gamjasong]

The funny thing is that Cravity (pretty much the least famous and least influential group in the company) is also the one who gets the best treatment

[mymelodramaticantics]

Another thing abot Starship that annoys me is their shady behavior. They're so quick to take down any videos that criticize them or paint them in any negative light (like the video saying wonyoung got injured) but literally do nothing about the insane cyber witch-hunt that Wonyoung has to indure. And please don't give me the "companies can't do much about online hate" excuse. These companies have the power to manipulate charts and completely blacklist people from the industry. If they wanted to, I'm very sure they could at least sue some of these bullies but they don't because we unfortunately live in a day and age where all publicity is good publicity. They have the power to do better and still choose not to smh

[poem]

remember when gaeul said they should've performed blue blood in akaraka because yonsei is blue? and members suggesting contents that end up only become a manifestation? i think ive alone can run the company even better than company's current management

[dracol]

It’s so crazy because fans made it clear what they want to see and starships goes “yeah yeah, we’ll think about it”

[Thispotatolikekpop]

I hate ives album designs. Its even more frustrating when you see how gorgeous their mvs are, you could do so much with the album designs based on the mvs, but no, words on a blank colour is the best they could think of.
I also hate how they dont protect ive from any of the unjustified hate they get, other than the sojang situation ill give them that, i have seen alot of companies sue stupid haters, but when the most hated gg of the fourth gen gets hate for just being there, they dont do anything.
Also, I really hope they are able to perform more of their songs, especially shine with me.

[sakuravelvet]

The IVE girls have star quality, their popularity is only growing and the Yujin/Wony duo is a blessing for any company, they are practically everywhere (in sk) these days, but the company isn't promoting enough songs and handles hate terrible. Starship makes themselves look shadier and shadier, and on top of that they seem to be giving no rest to IVE this year. First full album to fan concerts to another comeback in October and a world tour, all while doing their solo shoots and such. They need to get a grip before they burn them out.

[aewintrs]

I literally just realised 2 days after you posted this, IVE posted their album covers on instagram for their upcoming October comeback and the designs have improved MASSIVELY.

[yoyeojin]

ive have such genuine potential. it feels like starship has truly only scratched the surface with these girls and i hope so bad that they use these girls to their full potential

[annamann]

I really Do not like the album designs for most group lately. They all just look so plain and forgettable. Nice vid

[marteczka]

1.) I literally couldnt agree more... I remember in august 2022 I joined a GO for Afterlike albums not knowing what they'll look like, and the honest shock over how simplistic the mf album cover was was just- idk... literally especially when its on a shelf, the "side of it" (i'm sorry english isn't my 1st language) is just ive's logo + "VER ??? After LIKE" in the plainest font known to mankind like wtf. i was so so disappointed...

2.) IVE's b-sides are in a dungeon like starship WHY MAKE GOOD BSIDES IF YOU WONT SHOWCASE THEM!!! what's the pointtt, literally idk what IVE's bsides' choreo looks like, maybe except royal and take it, but still... like you give them single albums with 2 songs??? so maybe at least make a choreo vid for that one single bside??? and queen of hearts... damn that song is so good imo, but the mixing jesus christ how did it leave like this when you clearly can hear it's mixed badly.

3.) Yeah, IVE's YT content just isnt it. I wish they did more 1, 2, 3 IVE, why do we have to wait soooo long for a new season each time?? and also I wish the members could post vlogs more frequently, they are so so fun to watch but when you need to wait 2 months for 1 vlog it just gets tiring.

ALSO, just to add to all this, IVE's stylist is lowkey bad, I mean, they recycle outfits so much. recently IVE was at KCON and a few days later they had another performance where they wore practically THE SAME outfit (some girls had a 1:1, others had a different hairstyle, maybe a different shirt) as on KCON. and in afterlike era there were so many recycled outfits as well, even in love dive era - the same clothes, different colours. this era as well obv. why treat your moneymaker like this? it makes me just so sorry because the girls deserve much more.

thank you so much for the video! <3

[STRAWBERHEE]

Tbh i think ive do so well because they don't do tiktok challenges. Look at Le Sserafim thier latest title track and B side are mass hated due to over promotions and same with Fifty Fifty cupid but look at Enhypen their song Bite me is doing really well and still charting because they only did a few tiktoks. I think ive songs age well because we volunteer to hear them and willing play them instead of being bombarded anytime you open youtube or tiktok. Sure idol interactions would be nice but I think it would damage them especially when thier targeted for anything doing tiktoks with idols could cause dating scandals, bowing issues again and so much more.

[tha_ami]

Once you got a money maker group, some or all companies will do the bare minimum because they know that the fans will consume just about anything

[ae_delle]

I feel like for IVE, starship is a bit outdated compared with other 4th gens products. Starship is also very slow to change. They do change from time to time to adapt with the market but they are very slow. Although starship artists are insanely talented and original but starship always avoid to be trendsetters. They need to change their creative & marketing people.

[FullMoons]

I love this video and I hope it somehow makes it’s way to Starship. I just want to add more:

1. The BIGGEST problem I have is Release Schedule & Marketing. Ever since their first comeback, IVE’s releases have ALWAYS been scheduled during other major released, from LOVE DIVE to After LIKE to I AM and now their new comeback, Starship CONSISTENTLY chooses the most challenging times for a release. So far it worked and IVE managed to always come on top but until WHEN do we have to force our luck? This entire summer was free of any major releases besides NJ & Jungkook and so was the beginning of the year, why not release during those time slots so the girls can achieve more PAKs & Music Show wins instead of always choosing the one or two months when literally everybody and their mom comes back? Not to mention how littlw interest they put in releasing at appropriate times to increase their chances at winning deasangs at the year end awards. If I AM would have came out in Feb or March, it would have won this year as well, and now with the new release, it’s literally at the end of the tracking period meaning their next single will once again probably be in April or something like that. Was it that hard to wait and release in November so it’s right at the beginning of the tracking period? How can a company be so terrible at scheduling their groups releases and not try to increase their chances as much as possible at winning as many awards as possible and therefore build their reputation??? IVE is the strongest girl group in Korea, they could SWEEP at all the year end awards and at music shows if only their releases were scheduled better. I just cannot comprehend why their company just doesn’t care??? It makes me angry forreal.

2. Styling: I am sick and tired of the terrible styling choices, so far their music video stylings have been fine but everything else is mostly a miss. I don’t even want to talk about how the company constantly recycles the same outfits. I know the fans blame the stylist but really, if the company doesn’t give the stylist a budget, there’s nothing for them to do BUT reuse clothes. There are groups that don’t sell half of what IVE sells and still have better and new outfits everytime. The company is simply CHEAP, their investment in this group is minimal besides the music & music video production.

3. Boring content. IVE’s latest video at Lotte World was a hit and even managed to trend at nr. 3 in Korea on youtube and that’s because the episode was actually so much fun. Their team needs to be more creative and give the girls funny & entertaining content opportunities like how other companies do with their groups. IVE’s lack of content that properly showcases their friendship and bond is the reason why so many believe the girls don’t like each other or enjoy their company. Same with Rei’s show... listen, I LOVE Rei and dives will tune in to watch anything but we need exciting content that either has guests or taps into Rei’s funny side to draw in the general public. Other female idols managed to have successful variety shows because their company knew how to create entertaining content.

IVE’s team needs a revamp ASAP, even though I believe they know how to do many great things such as the music, music videos, solo promotions, they are lacking when it comes to understanding what the fans want from the additional content they put out and the marketing & scheduling team needs to be FIRED NOW. Don’t get me started on how messy the fancon dates were and how the comeback happened in the middle of the fancon, all the flying around the world and coming back home the next day and etc. Starship’s perspective when it comes to IVE is very short sighted, they are more focused on making quick money by touring & fancons & sending the girls at every festival then to build a reputation ( and therefore LONGEVITY ) for them by going after the awards, choosing the best timeslots to release music & break records and so on. It’s unbelieveable at how little they care about building on this incredible momentum they have with this group. If IVE was in HYBE’s hands TRUST that they would be so much bigger right now. Starship will burn IVE’s flame really quick if they don’t start prioritizing their releases first and everything else ( concerts, etc ) second. Stop sacrificing the thing that ACTUALLY matters the most.

I PRAY dives tags Starship and asks them to watch this video & read the comments because all we want is for the girls to reach their maximum potential. That’s it.