Platforms and integrations in MarTech w/ Scott Brinker @HubSpot, @chiefmartec.com

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📍 In this episode:
0:00 - Preview & intro
0:45 – From product to platform strategy in SaaS businesses
2:30 – Open platform mindset and choosing between integrations
3:45 – Benefits of scaling integration ecosystem in HubSpot
5:20 – Platform approach to products
6:20 – Marketing SaaS landscape - 10s of platforms, 100s of category leaders and a long tail of great small companies
9.00 – Integration of marketing technology - one of the top challenges for
marketing departments
  1. Partner Insight
  2. partnerinsight
  3. martech
  4. platform
  5. Saas
  6. marketing
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📍 In this episode:
0:00 - Preview & intro
0:45 – From product to platform strategy in SaaS businesses
2:30 – Open platform mindset and choosing between integrations
3:45 – Benefits of scaling integration ecosystem in HubSpot
5:20 – Platform approach to products
6:20 – Marketing SaaS landscape - 10s of platforms, 100s of category leaders and a long tail of great small companies
9.00 – Integration of marketing technology - one of the top challenges for
marketing departments

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