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The importance of Marketing Technology—MarTech with Pam Didner
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Digital marketing’s strongest advantage over traditional marketing is the availability of backend data.
And when you understand that data, you can connect the dots in ways that give you strategic advantages to your marketing and your career.
Pam Didner discusses the importance of Marketing Technology—MarTech—and how to get started with MarTech backend data in this clip from her 2022 B2B Forum presentation.
Watch this excerpt from Pam Didner now!
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And when you understand that data, you can connect the dots in ways that give you strategic advantages to your marketing and your career.
Pam Didner discusses the importance of Marketing Technology—MarTech—and how to get started with MarTech backend data in this clip from her 2022 B2B Forum presentation.
Watch this excerpt from Pam Didner now!
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