Why Iterative Design Process Brings the Finest Results

People don’t come to a design agency with a detailed project roadmap in place — they mostly have a foggy idea of what they need. And designers have to figure out somehow what exactly the client expects to see in the outcome.

How do they cope with this challenge? Using an iterative design process — the only way to ensure your design will be a precise fit.

In this video, we’ll talk about the iterative design process: what it is, why people use it, and how it works.

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00:00 – Intro
00:39 – What the iterative design process is?
01:01 – Why do people use the iterative design?
01:46 – How the iterative design process should work? Creation, testing, evaluation
02:05 – The stage of creation
02:17 – The stage of testing
02:25 – The evaluation stage
02:50 – Summary: "Design is a process, not an event"