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0:00:33

What is a marketing flywheel?

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Imagine you put your AI presentation generator on Product Hunt

0:00:48

It's essential to make sure that enterprise software can handle various metrics

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The need for consistency in the enterprise software design is huge

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Security concerns are massive when it comes to enterprise products

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Let's face it, enterprise operations are complex beasts

0:00:51

Major mistake that designers often make in the enterprise world

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How exactly does Enterprise Software differ compared to your average SaaS product?

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Product designers are ferociously focused on two things: the product and the customers

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How to be proactive with users’ requests

0:00:40

How to turn qualitative comments into quantitative data

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Another way to deepen the general understanding of the product is to spend a day on the frontline

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When our designers start working on product redesigns, they always try to interview support people

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The role of technical support services is initially one-sided

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Support agents are people who are working at the frontline

0:00:25

It’s a designer’s responsibility

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If you need someone to design a couple of screens, your first thought is about freelancers

0:00:31

What comes to mind when we think about drawing attention?

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Dedicated teams without a project manager

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People like feeling that everything is under control

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Simplicity is not about minimalism alone

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From Impossible to inevitable by Aaron Ross and Jason Lemkin

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People tend to read in an F-shape, focusing more at the top and less as they go down

0:00:23

Welcome to the Serial position effect