SEO is Changing - How to Win in 2023

I get asked a lot about how I'm reacting to the latest Google updates. The truth is I have one method that I follow every single time there is an update. I'm excited to share it with you so that you know exactly how to handle it the next time your site is hit.

Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in 24 months.

Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

[IncomeSchool]

Google updates can be so hard. How are you adapting instead of reacting?

[canadian-gardening]

Thank you Ricky for the encouragement.
You are awesome!
I'm a website hobbyist - this year everything went crazy, but I'm starting to see the light at the end of the tunnel with traffic and monetization. Blessings to everyone!

[ianhopfethehrpro]

I’ve been very slow to write my blogs so I don’t have much traffic at all yet. As an expert in my field I am working to build the EAT by writing the all the boring stuff! Lol

[rhxlp]

Hey guys, great video again. One thing I'd love to see you incorporate in videos like this is a " key takeaways" section at the end summarizing your points. Helpful for everyday people like me that are on the go a lot 👍🏼

[noaimnoshame]

I have been doing SEO and IM for almost 15 years, you know what I do when an update comes, nothing I never even notice them, the last update for wich I made changes was the mobile first update. It is way too easy to go down the SEO rabbit hole, fix this, fix that, optimise some more, and at the end of the day it doesn't really matter. With every update more and more variables are added or tweaked, and trying to optimise for all of them will be impossible, google wants fast sites but as soon as you ad adsense to it they suddenly claim that "uls need improvement" when in fact their code is slowing your site down.

Also what might work for this update can penalise you in the next update, remember featured snippets, how easy it was to optimise for them, and most of them are gone now. Although I do love income schools channel, the whole SEO industry is mostly built on BS, churning out SEO related content that is kind of irrelevant. There are way too many sites that have some kind of penalty on them cuz the owners "fix and optimise" with every update and their site is only going down.

Just ignore the updates, don't even think about SEO, and constantly add more content

[tsubash]

Some notes I wrote:

1. Continue to think in terms of queries
2. Create good resources
3. Group smaller queries into a single post

Thanks

[JordyBuck]

I'm just plugging away, doing my very best to write helpful articles and become a known figure in my niche.

[parisnielsen]

I think I always get caught up in just choosing my own topics or potential topics instead of doing the necessary research into queries, so thank you for that reminder.

[urjaverma]

Being a full time professional in the artificial intelligence field, I always supposed that automated decision making is going to outcompete the SEO. However, I was and am by no means an expert in blogging, so I shy away while discussing these assumptions. I completely agree on the SEO part here. I write at extremely less frequency on my blogging website but I have a steady traffic still. I write about the topics that are more curiosity based than questions based, so it is understandable that there aren't many search queries for what I am writing. It will be interesting to know more about the strategies to incorporate in this kind of niche, which isn't full of direct answers to direct questions of public.

[ChetanRao]

Great video, as always. Although I'm a Project 24 member, I'm incredibly grateful that you're offering all these great supplemental resources. Keep going!

[shaneomac]

I love how clear, level-headed, and informative your videos have always been. It’s a breath of fresh air on YouTube.

[AnthonyMcDowell-gifw]

You putting this up for free is actually clutch - praise to you

[mysaorsa]

Hook, line, and sinker! I haven't watched a new video in a while but this one is a great show of your expertise in this field. Great work, and Happy Holidays!

[emilysego]

I'm ramping up to re-dedicate myself to making my website an awesome resource in 2023 following these awesome tips! 🤞🏻🤞🏻🤞🏻🤞🏻

[henrythomas]

Thank you for taking the time and making this video. Great help for me! Keep doing such wonderful work in the future also. Good luck with your upcoming updates.

[dallinhales]

These videos are always reassuring. It's best to just make small adjustments if needed and keep going! I'm signing up for P24 for Christmas and am counting down the days!!

[RoadtrippinwithTakacs]

Branding is super vital to make sure you last a long time in this industry! 👍
Hey Ricky. Did we ever find out who won the Project 24 contest? 🤔

[fredrickwere]

Another quality video from my favorite YOUTUBERS. I'm learning a lot in this channel. I have a blog that's is running perfectly well, 20 post as of now all written following your guidelines.

I want now to focus on certain sub category and hit it harder. I hope by next year Feb, I will see more improvement on my site

[JourneyJames]

Awesome information. Every video y’all do helps my business. Thanks

[makenstitch]

Couldn't be happier with these changes. Quality will win in the long run! Thank you for another great video.