How to Outrank 99% of Local Businesses on Google (SEO Tier List)

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You’ve done everything right, but you still aren’t showing up where you want to be in the Google map pack. Local competitors who shouldn’t be outranking you ARE.

And every day you’re not showing up, you’re losing out on a lot of money.

In this video, I’m talking about the biggest local SEO ranking factors that you should be focusing on most, including what’s a waste of time…and the #1 thing you can do to land at the top of the map - even if you were to ignore everything else.

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These are some really solid local-SEO tips! Largely low-hanging fruit but those fruits are the tastiest and easy to grab!
*Very solid foundational stuff for anyone who wants their local business to rank higher in search*
Well explained too, but that's what you'd expect from a Wes McDowell video.

WalkthruSEO
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You have no idea how much I appreciate this easy to follow instructions to keep me focused on the stuff that really matters to grow my brand new business

guillermolopez
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This video is excellent, went straight online and made loads of changes to my website and Google business profile. Thank you.

MattJefferyPhotography
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The quality of information and production of this video is so great. Thank you Wes for being awesome!

lewisticknor
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Love the local SEO advice, especially for Google Business Profile. Following these tips will skyrocket visibility and bring in more customers. Thanks!

numerounoweb
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I'll add some more from my own experience.

Keywords in business name - Wes correctly mentioned that it is against Google guidelines to use those. Yes, and if your competitor is doing this, you can do something about that. Just edit their listing, Google will usually accept your change. Worked 8/10 times.

Are you not appearing in Google Maps, due to the competiton sharing the same address? According to Google guidelines you can differentiate your address by adding a door number or a floor (in case of a multi-level building) in to the address field. It truly does help.

skoda
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I wish I could smash the like button a hundred times. Would love more site critique videos like this.

akinsanmitaiwo
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BEST GBP VIDEO I'VE EVER SEEN IN MY LIFE. You put everything so easy to understand. Thanks for this gem of a video.

marjohnoviedo
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I’ve been trying to figure out what your perfect website packages looked like for $10k. Your channel is the best resource for entrepreneurs like myself! You’ve helped raise the bar, thank you. I want to eventually get to where you are now, but for now would love to have website packages like you once had. Where people could just buy it for a set price. Just need to figure out the best way of doing that.

kingdombound
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Really clever explanation and no unnecessary verbiage! Respect! + subscription

AtticusMcCrae
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SEO nerd here. Can confirm, this video is legit 💪 No disagreements on the rankings here.

Only thing I would add is for reviews. With clients, I always try to stress the recency of reviews, as well as the importance of a steady influx (rather than bursts).

Solid video, Wes 🙏

thencandesigns
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Thank you so much for making this video! So helpful and easy to follow.

candiceburch
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The only things better than the info in this video, are the Fiddle Leafs in the background. Bravo!👏

prawnsolo
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Applying the strategies mentioned in the video can certainly help improve your local business's ranking on Google. Remember, it's all about consistency and quality.

SwapanKumar
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Super info! Curious.. do these steps benefit a website that sells products by linking to various Print on Demand sites?

eze
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I’m a photographer using a service area (no physical location), I appear at the top with appropriate key word search only if you search near my physical location, despite using service area with no address listed.

richc.
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You can change your business name with a simple DBA and submitting that to Google. Don’t need to change everything. Also if you build citations with the DBA name; when the Google employee looking at the change request checks, they usually will just approve it based on other sites and the DBA which cost like $99.

starcraftzone
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Subscribed & thanks so much for this video! Super insightful!

I did have a question if you don't mind me asking - We are a photo booth company that's a service-based business (without a physical location). We are unable to choose "Photo Booth" as a primary GBP category because it requires a physical location, so we chose "Party Equipment Rental Service" instead. Any thoughts on how we can get "Photo Booth" as a primary without a getting a physical location? Thank you so much!

FutureFlicksPhotobooth
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Thankyou so much Wes, i have learned so much from you!

I have a question, i know how to optimize a local service business's online presence
by all the rules you said and more also

But how to optimize a local product business like home decor store or a furniture store?
Is the ecommerce website only solution?
What if they don't want to sell online yet?

anonymousgerman
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Thank you for that VERY HELPFUL content.

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