Extended Self & Self Concept | Consumer Behaviour Theory | Explained & Examples 📚😀🌎

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Learn about the Extended Self & Self Concept in Consumer Behaviour Theory, and how this relates to a customer's personal identity. Whether you are selling a product, promoting a concert, or fundraising for a non-for-profit, understanding this theory is extremely important in tailoring your message to the specific needs and wants of your customers.

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Thanks for the simple yet comprehensible explanation!!

GANTenemySPDER
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Interesting explanation. It would be great if you cited Belk (the author of this research) in your video

Philo-surfer