Consumer Behaviors: Catherine Roe at TEDxUChicago 2012

As the Head of Consumer Packaged Goods (CPG) at Google, Catherine Roe helps drive online advertising initiatives for top midwest CPG clients. With her expertise in marketing, shopping behavior, and sales, Catherine helps Google to leverage digital media in connecting CPG clients to their target consumers. She contributes to the Shopper Revolution by focusing on building creative sales solutions and developing highly productive teams.

About TEDx, x = independently organized event. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[marknolting]

Very enlightening Catherine. You have motivated me to participate in social media. Thanks

[Vktro]

This would be such a good idea now in 2020. Bring back Pay it forward.

[sarahgarrow]

The Coke idea is a nice one in principle, but they lose nothing because the same amount of coke is being bought. Also, who wants to send more sugar around the world? Especially to countries like Fiji etc that struggle with huge obesity rates. Don’t coke have a still/sparkling water product too? Why don’t they have an app for that?

[bracheong]

very enlightening on the rapid changing world of marketing. 

[ericaoberman]

moments that mater? Shouldn't this be matter with 2 T's?

[danielsimkin]

Awesome! completely true and interesting...

[abhishekpatry]

Soooo we watched a video inside a video of a video. XD

[samuelzachariah]

This Coca-Cola is driving me crazy, I am overwhelmed

[mr_sb]

You know she's not a great consumer psychologist or even a market strategist for that matter if she keeps ending up looking like this and sound like as if she smoked 5 pack of cigarettes per day.

[johnanderson]

Why would you want to buy a stranger a coke?

[toasternessstudios]

I hate to be so pessimistic but that Coke thing was an awful idea. just saying lol. Someone could send a really rude and vulger message with it.

[Puneetbawaphotography]

Who invited her to Tedx talks..she is not even an average speaker. She is unable to explain the content she is having. Worst ever Tedx experience.

[donypasaribu]

I stopped watching when it started to become coke ad

[kaybecker]

Disgusting! Just one more way to consume, consume, consume.

[ThomasRasinen]

Great #presentation❕ It's #amazing how much consumer #behavior has changed with #search.

Hopefully our paths cross at some point. Based on the passion we seem to share, you may enjoy hearing about some of the AdWords #CPG brand #launches I've managed in traditional, outdoor and TV mindsets.

Maybe we would drive more ad revenue with impression based costs in search? :D