How Jürgen Klopp Transformed Liverpool into a Billion Dollar Club

Taking a closer look at the management skills of Jürgen Klopp at Liverpool FC and what CEOs can learn from him.

This video is an adaption of a story from German manager magazine, you can read the full story in German here:

⏱ Timestamps ⏱
00:00 LFC Signs Klopp
02:15 What CEOs can learn from Klopp
05:18 A New Type of Coach
07:49 Together Strong
10:03 Entrepreneurial Spirit
11:37 Making the Investors Happy

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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Primary source (German manager magazine):

Fiscal Year results LFC:

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Deloitte Football Money League:

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[AthleticInterest]

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What topics would you like to see in the future?

[astleywillacey]

"He memorized the names of all eighty employees who take care of the players ... and introduced them to his team one by one." That is beyond awesome!!!

[xblze]

"To have a complete idiot with you just because he can kick a little better is totally annoying." - Klopp
My favourite quote from now on.

[MrChippinator]

What makes Klopp Special is exactly what he said in the introductory press conference: "I am the normal one." That's it, period. In a sport and industry full of big egos, to have someone come out and just act like a normal person is what Liverpool needed for years. The players look at Klopp and it humbles them. Salah, Mane and Van Dijk are amongst the best in the world but none of them seem to act like the self-centred Ronaldo. That's the effect Klopp has had on the team.

[JackTheKing]

I’m impressed by what Jürgen Klopp achieved over the years. As a Dortmund fan it was one of our saddest days when he announced to leave the club. However, once he signed for Liverpool I knew this was the best decision there is. Now a few years later he has proven that he’s the best manager in the world and everyone in Germany hopes that he’ll be coming back (maybe as a coach of the national team) in a few years. Until then I sincerely hope he’ll win many more titles with Liverpool and makes world football a more fun, respectful and sustainable sport. Thanks you Jürgen Klopp and also this Channel for making such a high quality documentary about him! Much respect from Germany! Cheers

[patrickscottwalsh]

jurgen klopp's special ability is that everyone wishes he was their dad

[pianist]

"The greatest strength of strong personalities is to surround yourself with people who are stronger than you in certain areas"
Jürgen Klopp

[mcshow]

As a Liverpool fan, I can’t imagine our club without Klopp now. What a great manager and a wonderful man full of enthusiasm and love. I dread the day he leaves us. He is completely irreplaceable. I’d love to have pint with him. He’s already a legend, but I’m excited to see what he and the club can achieve in the next few years under his fantastic leadership. We’ll always be grateful he chose Liverpool. Thank you Jürgen.

[MiMI-hhue]

About 4 years ago, my 8 year old daughter was playing a game at Deansgate Lane in Formby. Unbeknownst to us Dad's, a man with his dog had been watching and came over at half-time. He told the kids to stop all chasing the ball and remember their positions, then who to give the ball to, in the final third. That man was Jurgen Klopp.

[ganjamozart]

The man seems to have no ego contrary to most other top managers. He approaches everything with a pure child like enthusiasm and love for those around him.

[romerjason]

Klopp statue will no doubt be engraved with: “from doubters to believers” (to serial winners)

[foureyesdn]

He will go down as one of the greatest managers in history of football for me, entirely because he essentially did the impossible. It was finally their year.

[AniketGidye]

I don't know if it's weird that I can identify Shaqiri by just looking at his calves at 9:01 lol

[siddharthagupta]

Klopp's inevitable statue at Anfield MUST read - "Turned Doubters to Believers"

[MrCamel]

I'm a Bayern Munich fan. He was our nemesis back in 2011/2012 and remains our biggest competitor to the champions league title to this day. I still genuinely wish him the best in all his games (except maybe the ones against us). He has just this magical aura of playful confidence and likability around him that deep inside makes me hope he would some day be our coach and even if he doesnt it makes me want him to succeed in reaching all his dreams. If he can instill this attitude towards him in a fan of a competitor club, then i can only wonder what he can inspire his own team towards. Thats what makes him the best in my mind.

[schlonzschuppe]

watching his career as a german i can tell he is the messi of football trainers or as you say managers.

[WTG]

that last quote "he made the people happy" literally brought tears to my eyes. Life can be hard, we can suffer and so blessed is he/she who brings a little joy to our lives

[rubenpinnata]

its easy to say these once he won trophies. At the beginning, no one saw what he saw: possibilities, potential players, staffing, etc.. That's the most intriguing part I think.

[BlessedLighty]

I died at the Random Klopp laugh.... When you were mentioning the poaching of the fitness and nutrition experts lol

[dcoughla]

Compared to Jose Mourinho, Jurgen Klopp is a bargain & priceless. Jurgen Klopp has totally transformed Liverpool where everyone at the club feels empowered and happy (not scared & depressed like at some English premiership clubs). I think Liverpool will superglue his feet to the floor to keep him there. They love him so much.