Why these AREN’T “Luxury”

Chatty video on brands such as Michael Kors, Coach, Marc Jacobs and more. These brands are established, so why aren't they up there with the likes of Louis Vuitton & Dior?
Let's discuss!

My top -
It's really old, from around 2017.

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[SophieShohetOfficial]

Hey friends! Today’s vid is on brand hierarchy and where the likes of MK, Vivienne Westwood and other brands potentially sit in the tiers that make up the luxury industry.
I also ask the question of ‘why hasn’t Coach made it to the levels of Chanel etc’. After all, they’ve been going since the 40s, quality is exceptional (imo) and you get lots for your money. Let me know what you all think!xx

[freciemagdirila]

Regarding Chanel vs. Coach: I think Chanel took off because in the 1980s, Karl Lagerfeld removed all Chanel products from department stores, and drugstores could no longer sell Chanel perfumes. Whereas, Coach continued to be available to the masses. It’s all about availability and accessibility.

[amb]

Maybe if we replace the word "luxury brand" with "status brand" it would make more sense? That's what it is, isn't it? Some brands have a certain caché to them that others don't, regardless of cost or quality. It's how we think of them, and the people who purchase them, that make them a "luxury" -- it puts those people in a certain category, gives them a certain status. (P.S. I'm not in any way meaning this to be rude -- it is perfectly fine to want to fit into a certain group status, if that's what you want.)

[wordjam]

While living in Vancouver I stopped for a sandwhich at a lunch deli where I was asked if I wanted mayo - yes I said: to watch a person who must have been a qualified master chef crack open an egg, add oil, salt and other condiments to make me a pure fresh mayo I'd never tasted before. I realised this was no ordinary deli despite the price. I grabbed a homemade cookie and a fresh juice. Quality = Luxury. People paying high prices for hard-to-find poor-quality over-priced popular kitsch does not make the kitsch luxury. From the thousands of vloggers dying over these over-the-top now super popular brands it shows these are no longer luxury or worn only by movie stars and allegedly rich people. Merely pop-culture in a price bracket where the people buying them can't tell the difference between luxury v quality: and simply want to be part of the social media foolery. The marketing of "vegan leather" is another ridiculous con -> it's called vinyl. A cactus-leather handbag or shoes or belt at least has a reasoning of ethics and environmental change behind it. Popularity among so-called middle-income-rich people doesn't equal luxury. Luxury is eating a orange grown in the cleanest place on Earth; wearing the most-perfectly-stitched made-to-measure garment that feels like a second skin; a bespoke handmade and hand-painted vase from Sicilia or watching an artisan create something like lace or a shoe or food with skills handed down across eons. That is rare. That is luxury.

[amandalcullen]

My sister in law, who made the Vivienne Westwood shoes that Naomi Campbell fell over in, has said that no leather bag is really worth more than £400-£500, it is just the brand and how much they can get away with.

[aneesabaksh]

I'd like to speak on Coach. I worked for them for three years. They're an amazing company and it was a great place to work for. Their quality is exceptional, their watches are made by Movado and their customer service where repairs are concerned is excellent. I've always wondered why Coach isn't up there on the luxury tier.

[cheesim]

In US, we have bag community that is passionate about Coach. Btw, Coach creates limited edition bags that are really amazing but it seems not many are aware of that

[natlovesfashion]

Sophie, here in the U.S., we call Coach, Kate Spade, & Tory Burch … contemporary luxury. Michael Kors was once considered contemporary luxury but has fallen out of that category.

[michellejacobsen]

I think there is a difference between "luxury" and "prestige" brands. I think Coach is luxury because the quality, craftsmanship, and thoughtfulness is there plus it's an above normal price point for many. I think Coach lost it's way for a long time so there is no iconic/recognizable bag/style but I think it's being defined now. Chanel etc is a "prestige" brand that seems lately to be trading on it's reputation/brand vs quality & craftsmanship. Even as many lament Chanel's price increases, many still prefer to pay a premium for a defective Chanel over an immaculately made Coach etc. Luxury is more than just price point: it's all the things that go into the bag and how the bag makes you feel.

[danielle]

Fun fact: Coach almost went out of business a few years ago, and in a last ditch effort to save the brand, they hired Selena Gomez to be their brand ambassador. They did a whole campaign with her and she even released some limited edition "Selena x Coach" line bags and slgs. I lived in LA at the time and they had her do a Coach promotion at the Grove and she met a bunch of fans and did photoshoots and whatnot. Now they're flourishing and many of their items sell out immediately or on pre-order.

I do like the mid-tier brands like Coach, Kate Spade, etc. because I don't feel like I have to baby my items. I can use them freely and if something happens, it's not a big deal.

[tara_nguyen]

The luxury brands you mentioned all started out as couture fashion, Chanel, Dior, ysl, so they already established their pricing. Accessories only came in later to diversified the brand.
People tends to forget that these brands are meant to be clothing sellers rather than handbag sellers.

[MellyElle]

Coach heritage has been about giving great quality for the money while coming in fun, limited colors. They never set out to compete with higher-end luxury brands. Personally, I prefer Coach quality to Louis Vuitton especially taking into account the price difference. In my opinion, Louis Vuitton's canvas is thin and flimsy.

[MariaFelix-lsxb]

I love my Michael kors and coach bags it's what I can afford to buy. They are luxury to me...

[denise]

I think it's also an exclusivity thing. The 'lower' luxury brands are much more accessible not only on price point but it's easier to get a hold of (more mass produced), where as the high end brands limit there availability through high prices and lower quantity. That makes them so much more desirable. Carrying them around is almost like showing of a prize..

[trevorchae]

I feel like people keep forgetting that Michael Kors and Marc Jacobs have their own luxury line. Michael Kors Collections and Runway Marc Jacobs.

[zourxz]

I own bags from Hermes, Chanel, LV, Dior, YSL, and Coach. The one bag that consistently gets compliments is the Coach bag. Literally every single time I wear it! and I only bought it to use during overseas holidays.

[mellissabluxury]

I’m a 25 year LV addict but I’ve recently started enjoying Coach, a lot!
The decline in LV quality over the years has been shocking.
I will always keep, love and use my vintage LV pieces, but I’m gravitating to coach for fun fresh purchases that may date quickly. I enjoy the best of both ❤

[tremroy]

We buy LV Chanel Hermes because we feel like it shows we’ve accomplished something financially to be able to afford such luxury items it is a status / success symbol. It gives us an emotional high to buy those brands because of what they represent. You don’t get such a thrill buying more “low priced “ items, they are too “common”. The same “ploy” applies to cars; it is exciting to be able to buy an expensive car and “show off” consciously or unconsciously…it is what drives capitalism I guess…

[scottiliciousmcfabulous]

Without a single doubt, Coach, Michael Kors, Marc Jacobs, what ever other brand, they are ALL luxury brands. Are they highest end of luxury? No. But they are indeed luxury.

[DonKhushiiYoshi]

I agree with you on several points. But, I think Vivienne Westwood is considered luxury. She is a revolutionary designer on the level of designers such as Gaultier, Mugler, Margiela, the late McQueen, etc. Westwood also offers bridal and couture creations for high end clients, royals, and celebrities. Her vintage pieces are selling for thousands of dollars preloved, especially her RTW and couture pieces. In terms of handbags, her handbags are more contemporary but also it is not her main focus I believe, so I wouldn't consider that category to determine her status as luxury or not luxury. That being said, her handbags are actually really good quality and the designs are whimsical and fun! I love the lower price point of them. Her clothing designs are a DREAM!