Two Factor Theory | Herzberg's Theory of Motivation

Herzberg’s Motivation Theory model, or Two Factor Theory, argues that there are two factors that an organization can adjust to influence motivation in the workplace.

We'll look at both factors in detail, and show how you can use the model to boost the motivation of your team.

Read more about Two Factor Theory in our companion article:

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[zcoInst]

Man you're kicking out confusions in my head...Thank you!

[alisterromain]

When I was younger I viewed Herzberg's two factor theory as a linear equation, where the two variables - factors - X and Y produced an outcome - competitive advantage - that strongly related to their intrinsic values. However, time has taught me, there is no linear relationship between hygienes and motivational factors - organisations that are worker centric always have a competitive edge. For example, COSCO.

[hamedidrisskemokai]

I missed my lectures on this section and thought I wouldn't be grounded again, but with you here I'm perfectly on track. Your presentations are all great and worth it.
Thanks a lot!!

[arwaalsaber]

You’re an extraordinary presenter, thank you 🙏🏼

[shantelhalley]

Great.. video.. so clearn and enjoyable