Frederick Herzberg's Two-Factor Theory of Motivation

Developed in 1959 by psychologist Frederick Herzberg, the Two-Factor Theory of Motivation explains that certain factors in an organizational setting are responsible for producing extreme levels of satisfaction. Labeled by Herzberg as motivational factors, these factors can be a source of extreme levels of satisfaction if present but wouldn't produce extreme levels of dissatisfaction if absent. Through his work, Herzberg also determined that certain factors could not be a source of extreme satisifaction but could produce extreme dissatisfaction if absent. Herzberg labeled these hygiene factors, which include pay, benefits, job security, and friends in the workplace.

In addition to providing an overview of Herzberg's Two Factor-Theory, we'll also discuss how it relates to Abraham Maslow's Hierarchy of Needs and the impact that the Two Factor Theory poses for the workplace.

[daniellacastelucci]

I'm preparing for the PMP exam and these theories were one of my biggest issues. You made them so clear and simple, now I'm confident they will no longer be a problem for me. Thank you for that!

[mohammadadnanmirza]

I never understood Herzberg before your video...thank you so much. Excellently done!

[darlquennie]

I have a Report about this topic and I don't really understand or don't know how to present it. Glad I found this! Thank you! God bless.

[PKandME]

your voice and your style of passing on knowledge is super good

[gudrungisladottir]

Love your videos, takes ages to read the chapter again but you deliver in only few minutes.

[Alanisbusinessacademy]

You're welcome Mehujael! Glad I could help.

[SuperMahler]

I just heard of Herzberg's two-factor theory today, and I found this video to be quite informative and rather simple, especially when the theory was likened to Maslow's hierarchy of needs. Thank you for this wonderful video!

[joe]

I am doing a paper in business on the theory of motivation and these points were difficult to me and this video helped me so much. Thank you, you have helped me big time!

[Alanisbusinessacademy]

You're welcome! Glad I could help.

[marlinabasir]

I have an exam today.I really love your slides.it just makes things so much easier

[shufflesable]

Finally! A genuine quality easy explanation. 

[KobusPrinsloo]

I have to agree. You've been a great help. I'm currently studying Organisational Behaviour (mba) and found a lot of topics on your feed. Keep it up! Already informed my fellow students.

[olesyamalloy]

Excellent presentation of the concept. Thank you!

[eykvi]

Love the soothing and calm voice, easy to listen to :)

[MoistKing]

Great video on introducing Herzberg's 2 factor theory and Maslow's Hierarchy of needs.

[narenikka]

Excellent as always. I am indeed very grateful to you Sir and all your presentations. You make things easier for me. Thank you so much.

[SuperGrateful]

Excellent overview. You've helped me better understand the likeness of Maslow to Herzberg's work. Now I'm trying to compare and contrast Vroom to Maslow and Herzberg. Thank you!

[Alanisbusinessacademy]

The presence of motivational factors would mean little if hygiene factors are not present first. Remember, hygiene factors are fundamental and necessary to ensure a reasonable level of satisfaction. So if you lack job security (a hygiene factor), it wouldn't matter if you were recognized at work (a motivational factor). A lack of hygiene factors is a source of extreme dissatisfaction, and there is plenty of research that supports an unhappy worker is less productive and more likely to leave.

[amit]

Simple yet so effective... Thanks a ton

[callah]

Its a great way to learn away Herzberg's two factor theory of motivation. You teach it in an understandable way. If i am going to be picky i would suggest that you teach based on a presentation and dont use the drawing board to write. Writing and teaching takes alot of time and may cause boreddom.
May i also ask what kind of drawing board you are using? The precision is excellent!