Oversimplified Logos Explained

It’s the worst trend in marketing — oversimplified logos. The oversimplified logo meme represents a mainstay in modern branding… but why are logos getting oversimplified? You can thank Apple for starting this trend.

#shorts #marketing #logos

[konniderboiii]

Those logos are 100% vector graphics so up scaling is not a issue

[BeepBeepImAShep]

It didn't start with iOS 7. It started with Windows 8.

[ottersmeep]

The Pringles man lost that spark in his eyes

[aqua-bery]

I hate them when they're done wrong, when they remove the iconic characteristics of a brand. But, when they're done right, they can be quite beautiful and sometimes even add character to the brand.

[RMakeVideos]

That’s not the only reason for oversimplified logos in iOS 7. Steve Jobs and Scott Forstall (and there’s debate on the specifics of that) were proponents of skeuomorphic design. When Jobs died, Scott Forstall was hated by many at Apple so they forced him to resign the moment he did something controversial. His replacement, Jony Ive, was a minimalist that hated Skeuomorphism and dimensional design.

[think_later]

as someone who majored in design the actual reason is just to make the logos more recognizable and easy to remember so people would think about/remember the logos more.

[VenThusiaist]

Cleanliness was also one of the reasons.
Most old logos were quite a minor eyesore to many, so they simplified, but some simplified too much.

[firstnamelastname]

Bro really called out designers for being lazy while he just added a "But" to make it like the video loop💀

[dippertrees]

I think what is best is a middle ground. I HATE how the realistic logos look, and believe that it doesn’t have to have all this intense shading and stuff, but it also shouldn’t literally look like 3 squares

[anthonymelvin]

Oversimplified be like: what did I do to you

[Adamrc]

Because not everyone hates simplified logos. The purpose of a logo is instant recognition of symbols.

[josephisaround]

I personally found the overly realistic design annoying and I feel like the simplistic is just better and more suited for media in every way, tbh.

[KAT-hsxh]

This is why we don't let Tim Cook

[manone]

As a designer, I agree. One of the criteria for designing a logo is upscalability, but also very importantly downscalability. A logo can not have too many small details, or those details will end up disappearing or merge with other details, creating some sort of graphic blob. This is especially important in print media, since printers have a limit as to how small they can print.

[TrigamDev]

Am I the only one who actually likes the simplistic logos? The hyper realistic logos feel really distracting and overwhelming to me. On the other handle the minimalistic ones are clean, simple, and non-distracting

[Milena_aneliM]

When we were young, we would laugh at adults being opposed to change. Now that we are the adults, simplifying logos is like a personal attack

[jackperry]

I feel like simpler UI does look really nice as long as it’s not too simple

[priyanshtirkey]

In old days this new minimalist approach would be called as LAZINESS

[Jackson-butd]

Bro smacking the notebook at his head got me laughing dying

[Seven]

I miss Frutiger Aero being the used aesthetic back then with it's futuristic look and feel and glossy and shiny things