How to backup Universal Analytics: Exporting data from Google Analytics and moving to GA4

Want to export your Google Analytics data? Or backup your Universal Analytics reports? In this video, you will learn about the different ways you can export and backup your data from Google Analytics. And we will also answer the question – Can you import historical data into GA4? Okay, let's get started!

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[nicholesmith]

This was the best, easiest-to-follow, and most concise tutorial I've ever watched.

[julienvzh]

Great video ! People thinks that GA4 is an update of the Universal Analytics, but it's actually a full new way of measuring website performance.

Getting the chance to export relevant data to be used and compared in the future is fundamental. I assume 95% of business owners can do this with a spreadsheet, there are no reasons for most of them to use Big Query.

Nevertheless, the days of Google with turn of UA, a huge amount of people will be stressed. Thank you very much for this very well explained video!

[bemisroachreed]

Followed along and went perfectly for me. Clear, concise, and not too fast; great presentation. Many thanks for an exceptional video.

[nufrankz]

Thanks! Finally the last option that it worked for me. After trying lots of Python scripts, 15 minutes before the shutdown :( gracias desde Chile!

[MichaelCox-jhqr]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[KirkVartan]

Thanks for putting this together. I appreciate the detailed example with page views, but is there a more robust way to grab "all" data off go UA to archive? I am not exactly sure what data to grab, so I would prefer to grab whatever is there. Are there other standards reports to download or ways to grab all the data? Thanks again!

[studiooriley]

Thank you so much for this video. It's the clearest and most helpful I've found, and I've been watching similar videos all day!

[papertowelsholder]

Benjamin! You are always saving my day my good friend!

[michellemartini-brown]

Oh my gosh. I feel so smart now. Thank you so much for this.

[ashajames]

This was beyond helpful! Thank you so much!

[GermanRodriguezqndq]

great video, now lets start backing up all my GAU

[jailbreakit]

Amazing, exactly what I was looking for. I hope I can recreate this with my own data!

[bemisroachreed]

I also had to change the Avg time on page metric aggregation from "sum" to "average". Worked for me YMMV

[MyOsteoarthritis]

This is brilliant - is there a way to check and download a report for 'downloaded resources' from universal?

[roopchd]

Super video and nicely explained. Followed along and was able to get the desired reports.

[webenso]

Great video! Looks like the Google Analytics Chrome Extension is no longer listed in the Web Store. Any alternatives?

[LtownBrisbaneGirl]

Thanks so much Benjamin! Explained so well 🙂

[stuartreedsadventures]

Great video. Do you have one of thee tutorials for exporting Audience Data instead of Behaviour. Thanks

[mosheyuval]

Hi thank you - how would you recommend saving Google Analytics Universal Data that span over 10 years? is it BigQuery, and if so - what connector is recommended for export?

[arifurrahman]

Amazing video, is there any opportunity to import data from GA3 to GA4?